THE STRATEGIC CHANGE MANAGEMENT AS A TOOL FOR IMPROVING THE CORPORATE GOVERNANCE AND STRATEGIC QUALITY MANAGEMENT

Abstract

This article examines strategic change management as an effective instrument for improving corporate governance and strategic quality management in modern organizations. The study substantiates the importance of implementing strategic changes in response to dynamic market conditions, technological transformations, increasing competition, and stakeholder expectations. It is argued that effective change management contributes to strengthening corporate governance mechanisms, improving decision-making processes, enhancing organizational transparency, and ensuring sustainable business development. The paper analyzes the interrelationship between strategic change management, corporate governance, and quality management systems. Particular attention is paid to the role of leadership, organizational culture, stakeholder engagement, risk management, and continuous improvement in achieving successful transformation. The research emphasizes that strategic changes should be aligned with the organization’s mission, vision, and long-term objectives to ensure effective adaptation to external and internal challenges. The study demonstrates that integrating quality management principles into strategic planning and change implementation enhances organizational performance, operational efficiency, customer satisfaction, and competitive advantage. Furthermore, the adoption of a systematic approach to strategic change management enables enterprises to improve accountability, optimize resource utilization, strengthen innovation capabilities, and increase resilience to uncertainty. In conclusion, the article establishes that strategic change management is a powerful and indispensable instrument for improving corporate governance and strategic quality management. By facilitating organizational adaptation, strengthening accountability, enhancing decision-making processes, supporting innovation, and promoting continuous improvement, strategic change management contributes significantly to sustainable organizational success. The integration of strategic change principles into governance frameworks and quality management systems enables organizations to respond effectively to environmental challenges while creating long-term value for stakeholders. The study concludes that organizations capable of systematically managing strategic changes are better equipped to achieve strategic objectives, maintain competitive advantages, enhance operational excellence, and ensure sustainable development in an increasingly complex and dynamic global environment.