FORMATION OF CORPORATE CULTURE AS A TOOL FOR PROTECTING INNOVATIVE AND INTELLECTUAL ASSETS OF AN ENTERPRISE

Abstract

The article examines the role of corporate culture in ensuring the protection of innovative and intellectual assets of an enterprise under conditions of digital transformation and increasing global competition. In the modern knowledge-based economy, intellectual resources, innovative developments, technologies, business ideas, and information systems have become key strategic assets that determine the competitiveness and long-term sustainability of enterprises. At the same time, the growing risks associated with information leakage, industrial espionage, unauthorized use of intellectual property, and cyber threats require enterprises to implement comprehensive approaches to the protection of intellectual and innovative objects. Special attention is paid to corporate culture as an important managerial instrument capable of creating an internal environment focused on responsibility, trust, ethical behavior, and awareness regarding the value of intellectual property. The study identifies the main components of corporate culture that influence the effectiveness of intellectual asset protection, including corporate values, internal communication systems, ethical standards, employee motivation, organizational behavior, and knowledge management practices. It is substantiated that a properly formed corporate culture contributes to reducing internal risks related to the disclosure of confidential information and stimulates employees’ loyalty to the enterprise’s innovation policy. The article also analyzes the impact of organizational climate on the formation of responsible employee behavior in the field of intellectual property protection. It is emphasized that the development of innovative potential directly depends on the level of employees’ involvement in corporate processes and their understanding of the strategic importance of protecting innovative results. The research highlights the importance of implementing educational programs, internal regulations, corporate training, and digital security policies aimed at forming a high level of information culture among employees. The practical significance of the study lies in the possibility of applying the proposed approaches to improve enterprise management systems and enhance the protection of intellectual assets.