TRANSFORMATION OF BUSINESS MODELS AND DEVELOPMENT OF THE ENTREPRENEURIAL CLIMATE IN THE CONTEXT OF ECONOMIC UNCERTAINTY

Abstract

The article explores the theoretical and methodological principles, as well as the practical aspects, involved in creating a successful entrepreneurial environment in Ukraine. It has been recognized that the present condition of the domestic business environment is vulnerable to the harmful effects of a combination of challenges in the political, legal, and economic areas. This situation creates a pressing need for a thorough reevaluation of strategies for stimulating its growth. A comprehensive examination of the elements that shape the business environment has been carried out, identifying significant factors from both external and internal sources that hinder entrepreneurial activities. Additionally, the importance of state protectionist policies in establishing a suitable infrastructure for the development of business activities is high lighted. The essential need for a strategic shift from traditional management models to a new and innovative approach is justified due to significant resource shortages and instability in the macroeconomic environment. Particular emphasis is placed on a thorough examination of contemporary organizational and economic structures related to commercial activities. This includes an exploration of venture initiatives, franchising systems, leasing arrangements, and the operation of technology parks. It has been verified that applying these models, which rely on the principles of risk diversification and the use of advanced management strategies, is an effective approach to maintaining the adaptability and long-term competitiveness of Ukrainian businesses in both local and international markets. The research highlights that the only effective way to attain a combined benefit is by aligning government support with proactive changes within companies. This approach is essential for fostering economic stability and ensuring sustainable recovery after the war.