DIGITAL TRANSFORMATION OF URBAN CONSTRUCTION: THE IMPACT OF INNOVATIVE TECHNOLOGIES ON INVESTMENT ATTRACTION AND COMPETITIVENESS OF UKRAINE
Abstract
The article examines how digital transformation affects operational efficiency and market competitiveness within the construction sector. Given the persistent technological gap between Ukrainian and European enterprises, assessing digital maturity has become critically important. The study introduces the Construction Digital Intensity Index (CDII), a specialized instrument incorporating industry-specific parameters such as business intelligence adoption, process automation, and cloud integration. A quantitative methodology combining enterprise performance metrics with digitalization level evaluation was applied. Results confirm that higher digital maturity correlates with improved profitability and stronger market positioning, while Ukrainian firms remain considerably behind European counterparts in technology adoption. The practical value lies in providing construction companies with a targeted tool for digital maturity assessment and strategic technology planning.
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Copyright (c) 2026 Вячеслав Курбатов, Ганна Рибак, Володимир Величко
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