MODEL OF INNOVATION AND INVESTMENT SUPPORT FOR A SUSTAINABLE LEVEL OF COMPETITIVENESS OF FOOD INDUSTRY ENTERPRISES IN A CIRCULAR ECOSYSTEM
Abstract
The article explores theoretical, methodological and applied aspects of the formation of a model of innovation and investment support for a sustaina-ble level of competitiveness of food industry enterprises in the conditions of the functioning of a circular ecosystem. The transformation processes in the food industry associated with the digitalization of the economy, environmental challenges, resource constraints and increased global competition are substan-tiated. It is determined that the condition for the long-term competitiveness of enterprises is the integration of innovative technologies, investment mecha-nisms, digital management platforms and environmentally friendly business processes. The introduction of resource-saving technologies, Smart solutions, Industry 4.0, ESG tools and digital monitoring systems contributes to increas-ing production productivity, optimizing resource use, minimizing waste and forming sustainable competitive advantages of enterprises.
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