FEATURES OF MANAGING INTERNATIONAL STRATEGIC ALLIANCES IN DIGITAL ECOSYSTEMS
Abstract
The purpose of the work is to substantiate the theoretical and methodological principles governing the functioning of international strategic alliances (ISA) based on integration within digital ecosystems. To achieve the goal and solve the tasks set in the work, the following methods of scientific knowledge were used: a systemic approach - to consider international strategic alliances in the format of digital ecosystems; analysis and synthesis - to generalize scientific approaches to the components of the digital ecosystem of the ISA; generalization - to identify key stages of the formation of a hybrid model of ISA management and identify risks associated with the functioning of open digital ecosystems. The work analyzes the prerequisites and features of integrating ISA into digital ecosystems. The components of the digital ecosystem of international strategic alliances are identified, including alliance partners (suppliers, distributors, technology partners), the alliance management structure, competitors, the regulatory and market environment, institutional actors (governments and international organizations), other stakeholders, as well as information technologies and integration and collaborative interaction digital platforms (API, cloud tools, AI-driven). The priority directions for developing a hybrid ISA management model based on the ecosystem approach are identified: transformation of management thinking; flexible distribution of management functions; orientation towards creating ecosystem; holistic customer-oriented thinking; digitalization of management systems; integration of innovations with the overall business strategy; integration of information systems and operational technologies; development of digital competencies of employees and managers; specific risk management. The risks associated with the functioning of open digital ecosystems are identified and classified, including cybersecurity risks, intellectual property theft, loss of platform control, regulatory uncertainty, conflicts of interest, and reputational decline. The features of risk management in international strategic alliances operating within open digital ecosystems are also identified across different stages of the alliance life cycle.
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