ACCOUNTING AND ANALYTICAL SUPPORT FOR INTERNALLY GENERATED TRADEMARKS MANAGEMENT IN THE PUBLIC SECTOR

Abstract

The current stage of Ukraine's economic development involves a large-scale reform of the public sector. The corporatization and privatization of state entities demand maximum transparency and the preservation of state property. Managing intellectual capital, specifically internally generated trademarks and brands, is crucial. But requirements of IAS 38, NAS 8 and NPSAS 122 create an accounting paradox and ethical risks, including the potential loss of state assets. The purpose of this article is to develop a comprehensive model of accounting and analytical support for managing these assets in both state enterprises and public entities. The study is based on a systematic analysis of national and international accounting standards, articles and analytical reports from the EFRAG, the UK Endorsement Board, CPA Australia and IASB. A comparative approach was used to delineate the legal form of a trademark from the economic substance of a brand. The proposed model integrates financial accounting, management control, and personnel motivation into a unified framework. The core outcome is the development of a model of accounting and analytical support structured around four key components: 1) Identification and registration of rights using off-balance sheet sub-accounts and verification through state registers; 2) Current management and support based on modernized inventory procedures and verify the actual usage of intellectual property; 3) Information disclosure and analysis regarding investments in brand promotion through the disaggregation of operational expenses in the notes to financial statements; 4) Motivation of personnel through a system of performance indicators. The practical significance lies in providing a framework that bridges the gap between conservative accounting rules and modern managerial needs. The model acts as a safeguard during corporatization, ensuring documentary proof of control over assets. The developed questionnaire can be directly utilized by the State Property Fund for forming transfer acts. This establishes a verifiable foundation for future asset recognition on the balance sheet, protecting the state's reputational capital.