ANALYSIS OF THE COMPETITIVENESS OF THE UKRAINIAN IT SECTOR IN THE GLOBAL MARKET

Abstract

The article examines the international competitiveness of Ukraine’s IT sector in the context of the development of the global information technology market. It analyzes current trends in the global IT market, in particular the steady growth of ICT services exports and the expansion of the digital audience due to the continuous increase in the number of Internet users around the world. The study also considers the role of the IT sector as one of the most important drivers of economic growth, innovation development, and export potential of national economies. Special attention is paid to the fact that in modern conditions digital services are becoming a key part of international trade, and countries that actively develop their IT sector gain additional advantages in global competition. The research is based on statistical data from international sources, which allows a more objective understanding of current processes in the IT industry. Based on the collected data, an assessment of Ukraine’s position in the global IT services market was carried out. The Revealed Comparative Advantage (RCA) index was used as the main analytical tool, which helps to determine whether Ukraine has a competitive advantage in ICT services compared to the world average. The results of the calculations show that during the whole studied period Ukraine maintained stable competitive advantages in the IT sector, even despite certain fluctuations caused by global economic changes and external factors. At the same time, the analysis shows that the development of digital technologies, the growth of internet penetration, and increasing demand for ICT services significantly influence the strengthening of international competition in this field. Overall, the obtained results confirm that Ukraine’s IT sector remains competitive on the international market and plays an important role in the country’s export structure. The study also highlights that further development of the IT industry is necessary for strengthening Ukraine’s position in the global digital economy and increasing its long-term economic resilience.