APPLICATION OF ARTIFICIAL INTELLIGENCE IN MANAGEMENT OF ENTERPRISE COMPETITIVENESS AND FORMATION OF COMPETITIVE ADVANTAGES
Abstract
The article is devoted to the study of the application of artificial intelligence in the management of the competitiveness of an enterprise. Competitiveness management implies the comprehensive ability of an organization to create, maintain and strengthen unique advantages in a competitive environment. The study is due to the need to find new competitive advantages for domestic logging enterprises in the conditions of a modern dynamic market and increased technological competition. To achieve this goal, methods of analysis and synthesis were used to identify key factors for the formation of competitive advantage and combine them into a holistic system; the generalization method, with the help of which scientific approaches to competitiveness and artificial intelligence were developed, which allowed to form a universal list of factors and relevant technologies; the systematization and classification method, which made it possible to organize information according to certain criteria; the comparative method - for the analysis of competing logging enterprises according to the criteria for the application of artificial intelligence; the logical modeling method, for the formation of tables that reflect the conceptual model of the relationship between types of management activities. types of competitive advantages and artificial intelligence technologies; competitiveness factors and tools for their provision. Based on the results of the research, the possibility of ensuring sustainable competitive advantages and managing competitiveness through the introduction of artificial intelligence into the main areas of activity of the enterprise was substantiated. The theoretical principles of the application of artificial intelligence and its role in the formation of competitive advantages of logging enterprises were studied; the use of specific artificial intelligence technologies was proposed to solve management tasks of the enterprise and in managing competitive advantages; a comparative analysis of competitors of logging enterprises was conducted based on the criterion of the use of AI in management processes; international experience in the application of AI in the logging industry was considered and priority areas of application of artificial intelligence in managing competitive advantages of logging enterprises were identified.
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