METHODS FOR BUILDING AN ENTERPRISE BUSINESS MODEL AS THE ARCHITECTURE OF BUSINESS FUNCTIONING
Abstract
The article is devoted to the generalization and systematization of modern methods for developing an enterprise business model as an integrated architecture of business functioning. The study examines process-oriented approaches to business modeling and substantiates the feasibility of using the IDEF0 notation for structuring business processes. It is determined that the application of IDEF0 enables a hierarchical description of processes with the definition of inputs, outputs, control impacts, and mechanisms, which creates the basis for effective management and optimization of enterprise activities. The purpose of the research is to summarize contemporary approaches to business model development and, on this basis, to design a service maintenance model founded on the principles of business process reengineering. A business model of electronic equipment service maintenance was developed, and its key operations were identified, including acceptance of service requests, request processing, transfer of equipment to a partner service center, and return of equipment to customers. The research revealed significant shortcomings of the existing service system, particularly dependence on external service centers, limited quality control, insufficient monitoring of repair terms, and low responsiveness to customer requests. It was established that the absence of an internal service department reduces operational efficiency and complicates the analysis of recurring claims. As a result of the conducted analysis, the necessity of business process reengineering was substantiated through the creation of an in-house service center. The improved model provides for the reduction of service time, enhancement of diagnostics and repair quality, strengthening of operational control, and implementation of continuous feedback mechanisms. The introduction of the updated business model will contribute to increasing customer satisfaction, strengthening long-term loyalty, reducing dependence on external partners, and improving the competitive advantages of the enterprise in the market environment. The proposed approach also improves service transparency.
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