ALTERNATIVE ENERGY MARKET INFRASTRUCTURE: THEORETICAL APPROACHES AND MODERN TRANSFORMATIONS

Abstract

The article examines the theoretical foundations, structural characteristics and practical directions of development of the alternative energy market infrastructure of Ukraine in the context of modern security, economic and environmental challenges. It is substantiated that the formation of an effective infrastructure is a key prerequisite for ensuring the energy independence of the state, increasing the stability of the national economy and accelerating the transition to a sustainable development model. The purpose of the article is to generalize the theoretical and methodological principles and practical experience of developing the alternative energy market infrastructure as one of the instruments for achieving the country's energy security. The scientific approaches to interpreting the essence of the concepts of “infrastructure” and “market infrastructure” are summarized, their functional purpose in ensuring the interaction of market entities, coordination of commodity, financial and information flows, as well as in creating conditions for the uninterrupted functioning of the economic system is determined. The author’s approach to structuring the infrastructure of the alternative energy market is proposed, which includes technical, financial and investment, regulatory and institutional, digital, service and marketing components. The resource potential of Ukraine for the development of solar, wind, hydro, bio and geothermal energy is analyzed, and their competitive advantages and limitations in wartime conditions are outlined. The main problems of the development of the industry are identified, including the deterioration of power grids, a shortage of investment resources, a lack of storage capacities, regulatory instability and high risks of damage to the infrastructure. Based on the SWOT analysis, the strengths and weaknesses of the market, external opportunities and threats are systematized. Priority areas for further development are substantiated, in particular, modernization of networks, implementation of smart grid solutions, development of decentralized generation, localization of equipment production, attraction of international financing and activation of digital marketing. Implementation of the proposed measures will contribute to the formation of a competitive, environmentally safe and integrated into the European space of the Ukrainian energy market. The components of the formation of a market ecosystem for the alternative energy sector have been developed.