ECONOMIC SECURITY OF THE TOURISM INDUSTRY IN THE CONTEXT OF DIGITAL TRANSFORMATION
Abstract
The article examines the theoretical and applied aspects of ensuring the economic security of the tourism industry in the context of digital transformation. The relevance of the topic is determined by the rapid spread of digital technologies, online platforms, data-driven tools, and new communication channels, which are significantly changing the principles of creating, promoting, and consuming tourism products. Along with new opportunities to increase competitiveness, service personalization, and process optimization, digitalization also generates additional economic, informational, organizational, and reputational risks. The purpose of the study is to substantiate the economic security of the tourism industry in the digital transformation, identify its key structural components, define the main groups of digital threats, and outline directions for strengthening the resilience of tourism entities in the digital environment. The methodological basis of the research includes a systemic approach, methods of theoretical generalization, logical analysis, structural-functional analysis, comparison, and scientific abstraction. The study proves that the economic security of the tourism industry should be interpreted as a multidimensional system that combines financial-economic, information-digital, organizational-managerial, market-communication, and personnel components. It is established that the most significant risks include dependence on digital platforms, cyber threats, personal data leakage, loss of control over customer communications, increasing price competition, fragmented digitalization, and unequal access to digital resources and competencies. The practical value of the article lies in the possibility of using the proposed provisions as a conceptual basis for management decisions, digital resilience measures, staff development, data protection, and further methodological tools for assessing the economic security of the tourism industry at the level of enterprises, destinations, and the sector as a whole in conditions of continuous technological change.
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