INTERCULTURAL MANAGEMENT IN INTERNATIONAL LOGISTICS COMPANIES: CHALLENGES AND PREREQUISITES FOR DEVELOPMENT
Abstract
The article examines the role of intercultural management in international logistics companies in the context of globalization, digitalization, and the growing multicultural nature of the business environment. It is substantiated that cultural differences significantly affect the efficiency of coordination, managerial decision-making processes, and the stability of supply chain operations. The key challenges of intercultural interaction are identified, including communication barriers, language asymmetry, differences in management styles, and misalignment of participants’ expectations. It is proven that cultural intelligence is considered a strategic resource that contributes to improving interaction efficiency, reducing coordination risks, and enhancing the resilience of logistics systems. Emphasis is placed on the need to integrate the cultural factor into managerial and digital processes. The study systematizes theoretical approaches to understanding intercultural management in logistics and substantiates the role of cultural alignment as a key condition for effective interaction in global supply chains. Particular attention is paid to the assessment of cultural consistency between participants and its impact on operational performance. It is argued that the effectiveness of coordination in logistics networks depends not only on technological and economic factors, but also on the level of cultural compatibility. The research highlights that insufficient synchronization of cultural and digital transformations may reduce transparency, increase communication distortions, and weaken trust among partners. The practical significance of the study lies in the development of recommendations aimed at improving intercultural interaction, strengthening cultural competencies, and integrating cultural intelligence into management systems to enhance efficiency and resilience of logistics operations. In addition, the importance of developing standardized approaches to assessing cultural alignment and incorporating them into logistics management practices is emphasized, ensuring more sustainable and coordinated interaction between international partners.
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Chen M.-L., Lin C.-P. Assessing the effects of cultural intelligence on team knowledge sharing. Human Resource Management. 2013. Vol. 52. P.675–695. DOI: https://doi.org/10.1002/hrm.21558
Hou N., et al. Cross-cultural Training Effectiveness. International Journal of Intercultural Relations. 2018. Vol. 65. P. 17–29. DOI: https://doi.org/10.1016/j.ijintrel.2018.03.007
LLuu T. T. From Cultural Intelligence to Supply Chain Performance. The International Journal of Logistics Management. 2016. Vol. 27. No. 1. P. 95–121. DOI: https://doi.org/10.1108/IJLM-01-2014-0009
Shore L. M., et al. Inclusion and Diversity. Journal of Management. 2011. Vol. 37. No. 4. P. 1262–1289. DOI: https://doi.org/10.1177/0149206310385943
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