RISK ANALYSIS AS A STAGE OF ANTI-CRISIS MANAGEMENT IN ENSURING THE LIFE AND CORPORATE DEVELOPMENT OF ENTERPRISES, COMPANIES IN CONDITIONS OF UNCERTAINTY AND EUROPEAN INTEGRATION

Abstract

The article examines the issue of risk analysis as a stage of anti-crisis management in ensuring the life and corporate development of enterprises, companies in conditions of uncertainty and European integration. The relevance of the topic of the study is due to the fact that in modern economic conditions , managerial decisions made without a thorough analysis and assessment of the situation are potentially much more risky than those that are thought out in advance with calculated and evaluated options for the development of events. In order to form and implement effective anti-crisis management at the enterprise, it is necessary to carry out risk analysis and management at the enterprise, as well as to implement preventive measures to counteract and minimize risks and their negative consequences. Based on the results of the research, the importance of introducing risk analysis as a stage of anti-crisis management in ensuring the life and corporate development of enterprises, companies in conditions of uncertainty and European integration has substantiated the impact and action of factors at three levels of risks: acceptable, critical and catastrophic; the risks of entrepreneurial activity have been systematized and studied, namely production risks, which include: the risk of shutdown production process due to failure to conclude an agreement on the supply of raw materials necessary for compliance with production technology; risk of non-sale of manufactured products; the risk of shortage of materials and raw materials due to the suppliers' violation of the terms of the contract; the risk of non-return of the subscription from the supplier in case of non-delivery of products; risk of non-receipt or late receipt of payment for sold products; the risk of non-fulfillment of production plans and programs; the risk of insufficient information support of production processes; the risk of customers refusing the received products and returning them; the risk of not receiving external investments and loans necessary for development and development; the risk of a decrease in the quality of manufactured products and an increase in the volume of defects; the causes, factors of their occurrence and action are identified, which in general will make it possible to carry out further analysis of the state and comprehensive diagnostics of the enterprise and, on the basis of its results, the development and implementation of anti-crisis management programs.