FORMATION OF ADAPTIVE LOGISTICS STRATEGIES OF ENTERPRISES IN CONDITIONS OF EXTERNAL ENVIRONMENT TURBULENCE

Abstract

The article examines the formation of adaptive logistics strategies of enterprises under conditions of increasing turbulence in the external economic environment. The relevance of the research is determined by the growing instability of global supply chains, transformation of international trade routes, rising transportation costs and geopolitical challenges that significantly affect the efficiency of logistics systems of enterprises. In such conditions, traditional logistics management approaches based on stability and predictability of the market environment lose their effectiveness and require the introduction of more flexible and adaptive strategic management tools. The aim of the study is to substantiate theoretical and methodological approaches to the formation of adaptive logistics strategies of enterprises and to develop a conceptual model for their implementation in conditions of environmental uncertainty. The methodological basis of the research includes general scientific methods such as analysis, comparison, systematization and generalization of scientific approaches to logistics management, as well as a systemic approach to the study of supply chain processes and strategic management of logistics activities. The results of the study show that the implementation of adaptive logistics strategies based on diversification of transport routes, digitalization of logistics processes, integration of information systems, development of partnership relations in supply chains and effective risk management significantly increases the resilience of logistics systems and improves the efficiency of logistics operations. A conceptual model for the formation of an adaptive logistics strategy is proposed, which includes analysis of the external environment, identification and assessment of logistics risks, development of strategic alternatives and implementation of flexible logistics management mechanisms. The practical value of the study lies in the possibility of using the proposed model and strategic approaches to improve the adaptability of enterprise logistics systems, optimize logistics costs, ensure continuity of supply chains and strengthen the competitive position of enterprises in conditions of economic turbulence.