FORMATION OF A CORPORATE STRATEGY FOR THE DEVELOPMENT OF A SAFETY-ORIENTED ENTERPRISE

Abstract

The article presents complex conceptual approaches and key provisions regarding the formation of a corporate strategy for the development of a modern security-oriented enterprise in conditions of global instability. The author substantiates that the mechanism of corporate security management is a holistic system of management actions aimed at forming a stable state of security of corporate resources — capital, intellectual personnel, strategic information and innovative technologies. This approach allows you to guarantee the effective use of entrepreneurial opportunities in accordance with the principles of corporate governance, internal interests and long-term goals of strategic development. From the perspective of the paradigm of sustainable development and the importance of solving global problems of interaction between business and society, it has been proven that the process of forming a corporate strategy should be based on a deep analysis of the interests of a wide range of interested parties (stakeholders). This involves the integration of social values and ethical norms directly into strategic planning. Within the framework of the concept of strategic positioning, such a strategy is aimed at building a clear social and philanthropic position of the corporation, where investments in social responsibility (CSR) are considered not as expenses, but as a strategic component of the overall business model. It has been studied that the convergence of public and purely business interests radically changes the competitive environment, creating new benchmarks for corporate relationships.Philanthropic activity allows corporations to attract not only internal assets, but also the resources of non-profit organizations, which become full-fledged strategic partners. Strategic philanthropy significantly strengthens the company's competitive position in the industry and stimulates the transformation of the value chain through the introduction of social innovations. The results of a systematic analysis of the best practices of large multinational corporations (TNCs) — world leaders — fully confirm the stated provisions. The analysis demonstrates strict adherence to the principles of economic sustainability, social and environmental responsibility when creating new product and technological innovations. This allows enterprises not only to minimize risks, but also to form long-term loyalty of consumers and investors, ensuring the viability of business in a dynamic global space.