ASSESSMENT OF THE STATE OF SOCIAL RESPONSIBILITY MANAGEMENT BY INTERNAL VECTORS

Abstract

Assessing the state of social responsibility management is the first step in analyzing this process in order to identify problems. The management staff of enterprises realized the expediency of social responsibility. Now it is necessary to form a methodology for evaluating its effectiveness. The article outlines the basic principles of evaluating the management of social responsibility by internal vectors. In order to fulfill this task, surveys of the executive authorities of Ukraine on socially oriented business and expert evaluation were used. Methodical bases of an estimation of a condition of management of social responsibility at micro level are formed. According to the results of the expert assessment, groups of enterprises with a satisfactory, good and excellent state of social responsibility were identified. The assessment of management experts is not affected by the number of projects and the cost of social investment. It is determined that enterprises with the best state of social responsibility have a higher share of income, which is used for this purpose. The weight of internal vectors in the process of social responsibility is established. The main problems of the evaluation process from the point of view of the management staff of the enterprise are revealed. It is determined that due to the lack of uniform evaluation criteria there are no general approaches to assessing the state of social responsibility management. Some experts do not consider it appropriate to assess social responsibility by internal vectors, which can lead to its low efficiency. The vast majority of activities aimed at charity and large image projects are considered to be socially responsible. Low level of understanding of environmental projects as part of corporate social responsibility. Leveling part of the subsystems of corporate cultures of the enterprise in the context of social responsibility. Such as: transparency and completeness of tax payment, the feasibility of additional motivation of employees, the formation of a positive psychological climate in the team, the feasibility of improving the quality and environmental friendliness of products offered to customers, responsibility to suppliers.