METHODS FOR OPTIMIZING THE VALUE CHAIN IN ENTERPRISES UNDER GLOBAL ECONOMIC TRANSFORMATIONS
Abstract
The article addresses current issues related to identifying the impact of global transformations of the world economy on enterprise business processes, substantiating the factors influencing the formation of the value chain, and developing solutions to enhance the competitiveness and sustainable development of enterprises in a dynamic and unstable global environment. A structural and logical framework is proposed to illustrate the impact of global economic transformations on the optimization of the value chain. The model is based on the coordinated interaction of key elements, including operational efficiency, cost management, outsourcing, and logistics. These elements form an integrated mechanism for value creation that ensures enhanced competitiveness, sustainable development, and long-term growth of enterprise value. This approach provides a foundation for the development of practical managerial solutions aimed at adapting enterprises to contemporary global challenges. It is determined that operational efficiency acts as a multidimensional instrument for improving enterprise competitiveness by integrating lean approaches, digitalization, and process automation. Under conditions of global instability, its development requires a balanced managerial approach that takes into account not only potential benefits but also implementation risks, thereby ensuring the adaptability and resilience of enterprise operations. The interaction between cost management, outsourcing, and logistics is generalized as a coherent mechanism for optimizing the global value chain. Their coordinated application enables enterprises to adapt to changes in the world economy, improve resource efficiency, and maintain long-term competitiveness. Practical solutions for optimizing the value chain are formulated as a combination of enhancing operational efficiency, optimizing costs, applying outsourcing, and developing logistics systems. Their implementation creates conditions for increasing enterprise adaptability, ensuring business process continuity, and generating long-term added value in an environment of global economic instability.
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