SCIENTIFIC-METHODICAL APPROACH TO STRATEGIC POTENTIAL OF AN ENTERPRISE FORMATION AND ASSESSMENT

Abstract

The current conditions of the functioning of enterprises in Ukraine are characterized by a high level of instability caused by military actions, the destruction of production and logistics infrastructure, limited resources and increased risks, which actualizes the problem of ensuring their stability and ability to long-term development. Under such circumstances, the strategic potential of the enterprise acquires special importance as an integrated basis for the formation of adaptability, viability and readiness for post-war recovery. The purpose of the article is to substantiate the theoretical and methodological principles of the formation of the strategic potential of the enterprise and improve the scientific and methodological approach to its assessment. The methodological basis of the study is the methods of systemic and structural analysis, logical generalization, comparison, integral assessment, as well as elements of economic and mathematical modeling, which ensure the complexity and consistency of assessment procedures. As a result of the study, a scientific and methodological approach to assessing the strategic potential of an enterprise has been improved, which combines resource, competence and performance aspects and is implemented through a five-stage strategic analysis scheme focused on determining the actual state of the potential, its potential opportunities and compliance with strategic development goals. A methodology for integral assessment based on normalized indicators and weighting coefficients has been proposed, which allows determining the generalized level of strategic potential, identifying a strategic gap and forming an analytical basis for choosing or adjusting strategic alternatives for the development of an enterprise. The practical value of the article lies in the possibility of using the proposed approach in the system of strategic management of enterprises of various industries to increase the validity of management decisions, strengthen economic stability, mobilize internal reserves and ensure effective development in an unstable external environment.