LOGISTICS INNOVATIONS AS A FACTOR IN INCREASING ENTERPRISE COMPETITIVENESS IN THE EU BIOMATERIALS MARKET
Abstract
The article is devoted to studying the role of logistics innovations as a key factor in enhancing enterprise competitiveness in the EU biomaterials market under conditions of circular economy transition and tightening regulatory requirements. The paper systematizes the main areas of logistics innovations relevant to biomaterials supply chains, including digital transparency, biohubs, advanced planning and forecasting tools, low-carbon and multimodal logistics, and circular logistics with reverse flows. The economic effects of implementing these innovations are substantiated through their impact on total logistics costs, working capital efficiency, supply reliability, and compliance-related risks. A comprehensive system of key performance indicators is proposed to quantitatively assess the influence of logistics innovations on the economic performance and resilience of biomaterials supply chains in the European Union.
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