CORPORATE CULTURE AS A TOOL FOR IMPROVING THE ECONOMIC PERFORMANCE OF TRANSPORT AND LOGISTICS COMPANIES

Abstract

This scientific work examines the impact of corporate culture on the financial and economic performance of transport and logistics companies, emphasizing its strategic importance in today's business environment. The paper analyzes contemporary theoretical approaches to defining corporate culture and identifying its key components, including employee engagement, management practices, corporate values, organizational norms, and alignment of staff behavior with the company's strategic goals. The study found that a strong corporate culture has a positive impact on organizational productivity, reduces staff turnover, increases the efficiency of operational processes, and contributes to overall profitability growth. It has been found that an effective corporate culture also increases the market value of a company by improving employee productivity, reducing the number of incidents and absences in the workplace, and contributing to greater customer satisfaction, loyalty, and long-term trust. Whereas a weak or poorly managed corporate culture can negatively affect employee morale, job satisfaction, and work efficiency, leading to higher turnover, reduced operational efficiency, and poorer financial results. The article emphasizes that consciously shaping a positive corporate culture, systematically integrating it into strategic planning, and consistently managing personnel are critically important for maintaining competitiveness, optimizing operating costs, and achieving long-term growth, stability. In addition, transport and logistics companies that actively implement culture-oriented initiatives demonstrate greater adaptability to market changes, increased innovation potential, improved coordination between departments, and stronger alignment of organizational goals with employee behavior. The results show that corporate culture is not just a supporting element, but a critically important strategic tool that directly affects productivity, creativity, economic value, employee satisfaction, and sustainable success in dynamic and highly competitive business environments.