MODERNIZATION OF TOOLS FOR MANAGING INNOVATION ACTIVITY OF ENTERPRISES IN CONDITIONS OF HIGH VARIABILITY OF THE EXTERNAL ENVIRONMENT
Abstract
The article is devoted to the study of theoretical and methodological foundations of modernization of tools for managing innovation activity of enterprises in conditions of high variability of the external environment. Based on system and process approaches, key factors influencing the effectiveness of innovation management are identified, in particular the level of adaptability, flexibility of management decisions, speed of response to external challenges and the ability to integrate new technological solutions. Methodological recommendations are proposed for the modernization of innovation management tools, in particular the introduction of digital technologies, the use of flexible planning models, expanding the use of analytical platforms for forecasting and assessing innovation risks. Opportunities for the formation of an adaptive management system are opened, which ensures an increase in the efficiency of innovative projects in conditions of instability.
References
Bezrukova N., Huk L., Chmil H., Verbivska L., Komchatnykh O., Kozlovskyi Y. Digitalization as a Trend of Modern Development of the World Economy. Wseas transactions on environment and development. 2022. Vol. 18. pp. 120-129. URL: 10.37394/232015.2022.18.13.
Kaida I.F. Digital Transformation as a Key Factor in Increasing the Competitiveness of Ukrainian Business. Economy and society. 2025. № 72.
URL: https://economyandsociety.in.ua/index.php/journal/article/view/5761/5703 (дата звернення до ресурсу 7.12.2025)
Levytskyi V., Radynskyi S., Krupka A. Use of Digital Technologies in Entrepreneurship: Modern View and Legal Framework. Topical issues in modern science. 2024. № 2(20). Р. 73-87.
Khaustov M. M., Bondarenko D. V. Digitalization: Achievements and Threats to Society. InterConf. 2021. № 51. URL: https:// ojs.ukrlogos.in.ua/index.php/interconf/article/view/11577.
Savchenko S., Rogova A. Influence of innovation activity on international competitiveness of enterprise. Efficient economy. 2025. No 6. URL: https://nayka.com.ua/index.php/ee/article/view/6817/6920
Petrukha N., Zhmaiev A., Synkevych M. Innovative Approaches to IT Project Management Using Agile Project and Management Methods. Science and Technology Today. 2024. № 8(36). P. 824–839. DOI: https://doi.org/10.52058/2786-6025-2024-8(36)-824-839
Bezrukova N., Huk L., Chmil H., Verbivska L., Komchatnykh O., Kozlovskyi Y. (2022) Digitalization as a Trend of Modern Development of the World Economy. Wseas transactions on environment and development. vol. 18. pp. 120-129. URL: 10.37394/232015.2022.18.13.
Kaida I. F. (2025) Tsyfrova transformatsiia yak kliuchovyi faktor pidvyshchennia konkurentospromozhnosti ukrainskoho biznesu [Digital transformation as a key factor in enhancing the competitiveness of Ukrainian business]. Ekonomika ta suspilstvo – Economy and Society. No. 72. Available at: https://economyandsociety.in.ua/index.php/journal/article/view/5761/5703
(accessed: 07.12.2025). (in Ukrainian)
Levytskyi V., Radynskyi S., Krupka A. (2024) Vykorystannia tsyfrovykh tekhnolohii u pidpryiemnytstvi: suchasnyi pohliad ta pravova baza [Use of digital technologies in entrepreneurship: a modern perspective and legal framework]. Aktualni pytannia u suchasnii nautsi – Current Issues in Modern Science. No. 2(20), pp. 73–87. (in Ukrainian)
Haustov M., Bondarenko D. (2021) Tsyfrovyzatsiia: zdobutky ta zahrozy dlia suspilstva [Digitalization: achievements and threats for society]. InterConf, no. 51. URL: https://ojs.ukrlogos.in.ua/index.php/interconf/article/view/11577
Savchenko S., Rohova A. (2025) Vplyv innovatsiinoi diialnosti na mizhnarodnu konkurentospromozhnist pidpryiemstva [Impact of innovative activity on the international competitiveness of an enterprise]. Efektyvna ekonomika. no. 6. URL: https://nayka.com.ua/index.php/ee/article/view/6817/6920
Petrukha, N., Zhmaiev, A., &Synkevych, M. (2024). Innovative approaches to IT project management using Agile project and management methods. Science and Technology Today, 8(36), 824–839. Available at: https://doi.org/10.52058/2786-6025-2024-8(36)-824-839 (accessed December 7, 2025).
This work is licensed under a Creative Commons Attribution 4.0 International License.
