APPLICATION OF 3D VIRTUAL REALITY TECHNOLOGY FOR THE DEVELOPMENT OF CONTEMPORARY TOURISM
Abstract
The features of utilizing virtual reality technologies based on three-dimensional visualization in the development of modern tourism, within the context of the digital transformation of the economy and the growing role of information technologies in shaping tourist demand, are examined. It is substantiated that the introduction of innovative digital tools into tourism activities is due to changes in consumer behavioral patterns, increased requirements for visibility, interactivity, and accessibility of tourist products, as well as restrictions on physical mobility caused by global crises and security challenges. The theoretical and methodological principles underlying the creation of virtual tours through three-dimensional modeling, panoramic visualization, and interactive digital environments are presented. Virtual tours are considered a tool for creating an interactive tourist experience that combines technological, economic, and social aspects of the tourism industry's development. The key technological stages of creating virtual tours are analyzed, specifically the geometric modeling of tourist objects, the formation of three-dimensional scenes, the construction of panoramic images, the design of the user interface, and the integration of multimedia content. Particular attention is paid to image-based modeling methods that provide a high level of photorealism and reduce the cost of creating digital tourism products. It has been proven that the use of virtual tours contributes to increasing the marketing attractiveness of tourist destinations, forming a previous travel experience, reducing information asymmetry between tourists and the objects of their visits, as well as expanding access to tourism resources for people with limited mobility. The feasibility of considering the costs of creating virtual tours as strategic investments with a multiplier effect in the context of sustainable development, inclusiveness, and the preservation of cultural and natural heritage is substantiated. It is concluded that virtual reality technologies form a new type of tourism product that can complement traditional forms of tourism and integrate into regional and national strategies for the development of the tourism industry.
References
2. Li Y., Liang J., Huang J., Yang M., Li R., Bai H. Would you accept virtual tourism? The impact of COVID-19 risk perception on technology acceptance from a comparative perspective. Sustainability. 2022. Vol. 14. DOI: https://doi.org/10.3390/su141912693.
3. Yuan A., Hong J. Impacts of virtual reality on tourism experience and behavioral intentions: moderating role of novelty seeking. Journal of Hospitality & Tourism Research. 2023. № 48(6). P. 1067-1080 DOI: https://doi.org/10.1177/10963480231171301.
4. Guttentag D. A. Virtual reality: applications and implications for tourism. Tourism Management. 2010. Vol. 31, № 5. P. 637–651. DOI: https://doi.org/10.1016/j.tourman.2009.07.003.
5. Tussyadiah I. P., Wang D., Jung T. H., tom Dieck M. C. Virtual reality, presence, and attitude change: empirical evidence from tourism. Tourism Management. 2018. Vol. 66. P. 140–154. DOI: https://doi.org/10.1016/j.tourman.2017.12.003.
6. Beck J., Rainoldi M., Egger R. Virtual reality in tourism: a state-of-the-art review. Tourism Review. 2019. Vol. 74, №. 3. P. 586–612. DOI: https://doi.org/10.1108/TR-03-2017-0049.
7. Шевелюк М. М. Цифровізація у сфері туризму: інноваційні тренди і пріоритетні напрями розвитку. Питання культурології. 2021. № 38. С. 226–235. DOI: https://doi.org/10.31866/2410-1311.38.2021.245956.
8. Chernegha, O., Tkachenko, T., Hladkyi, O., Bilyk, V. & Lositska, T. Digitalization as a reputation management tool for tourist destination. Financial and credit activity problems of theory and practice. 2022. № 1. P. 371-383. DOI: https://doi.org/10.55643/fcaptp.1.42.2022.3649.
9. Ivchenko L., Pohuda N., Sushchenko O. The role of internet resources and social media in the strategic development of tourism. Business Management. 2023. №. 4. P. 80–101.
10. Сущенко О.А., Кравченко В.В. Становлення віртуального туризму як напряму розвитку інформатизації діяльності туристичного підприємства. Комунальне господарство міст. 2018. № 140. С. 19-24. https://khgts.kname.edu.ua/index.php/khgts/article/view/5137
11. Манзюк В. В., Заборовський В. В., Копча І. М. Технології віртуальної реальності у сфері туризму. Вісник Ужгородського національного університету. 2024. Том 1. № 82. С. 388–394. DOI: https://doi.org/10.24144/2307-3322.2024.82.1.62
12. Лисюк, Т., Терещук, О., Білецький, Ю. Віртуальні екскурсії – інноваційний напрям у туристичній діяльності Волині. Економіка та суспільство. 2023. № 53. DOI: https://doi.org/10.32782/2524-0072/2023-53-44.
13. Марусей Т. Віртуальна екскурсія як напрямок розвитку сучасного туризму. Економіка та суспільство. 2021. № 26. DOI: https://doi.org/10.32782/2524-0072/2021-26-75.
14. Petrova M., Aleksandrov M. Automating the virtual hosts maintenance in a multi-site environment. Proceedings of the International Congress on Business and Marketing (ICBM’18). Istanbul : Maltepe University, 2018. P. 392–404. ISBN 978-605-2124-09-03.
15. Beck J., Egger R. Emotionalise Me: Self-reporting and arousal measurements in virtual tourism environments. Information and Communication Technologies in Tourism, 2018: proceedings. Springer International Publishing, 2018. P. 3–15. – DOI: https://doi.org/10.1007/978-3-319-72923-7_1
16. Szeliski R. Image alignment and stitching: a tutorial. Foundations and Trends in Computer Graphics and Vision. 2007. Vol. 2, № 1. P. 1–104. DOI: https://doi.org/10.1561/0600000009.
1. Buhalis, D., & Karatay, N. (2022). Mixed reality (MR) for Generation Z in cultural heritage tourism towards the Metaverse. In J. L. Stienmetz, B. Ferrer-Rosell, & D. Massimo (Eds.), Information and communication technologies in tourism 2022: Proceedings of the ENTER 2022 eTourism Conference (pp. 16–27). Springer. https://doi.org/10.1007/978-3-030-94751-4_2
2. Li, Y., Liang, J., Huang, J., Yang, M., Li, R., & Bai, H. (2022). Would you accept virtual tourism? The impact of COVID-19 risk perception on technology acceptance from a comparative perspective. Sustainability, 14, Article 12693. https://doi.org/10.3390/su141912693
3. Yuan, A., & Hong, J. (2023). Impacts of virtual reality on tourism experience and behavioral intentions: Moderating role of novelty seeking. Journal of Hospitality & Tourism Research. 48(6), 1067-1080. https://doi.org/10.1177/10963480231171301
4. Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637–651. https://doi.org/10.1016/j.tourman.2009.07.003
5. Tussyadiah, I. P., Wang, D., Jung, T. H., & tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism Management, 66, 140–154. https://doi.org/10.1016/j.tourman.2017.12.003
6. Beck, J., Rainoldi, M., & Egger, R. (2019). Virtual reality in tourism: A state-of-the-art review. Tourism Review, 74(3), 586–612. https://doi.org/10.1108/TR-03-2017-0049
7. Sheveliuk, M. M. (2021). Tsyfrovizatsiia u sferi turyzmu: Innovatsiini trendy i priorytetni napriamy rozvytku [Digitalization in tourism: Innovative trends and priority development directions]. Pytannia kulturolohii, 38, 226–235. https://doi.org/10.31866/2410-1311.38.2021.245956 [in Ukrainian]
8. Cherneha, O., Tkachenko, T., Hladkyi, O., Bilyk, V., & Losytska, T. (2022). Digitalization as a reputation management tool for a tourist destination. Financial and Credit Activity: Problems of Theory and Practice, 1(42), 371–383. https://doi.org/10.55643/fcaptp.1.42.2022.3649
9. Ivchenko, L., Pohuda, N., & Sushchenko, O. (2023). The role of internet resources and social media in the strategic development of tourism. Business Management, 4, 80–101.
10. Sushchenko, O. A., & Kravchenko, V. V. (2018). Stanovlennia virtualnoho turyzmu yak napriamu rozvytku informatyzatsii diialnosti turystychnoho pidpryiemstva [Formation of virtual tourism as a direction of informatization of tourism enterprise activity]. Komunalne hospodarstvo mist, 140, 19–24. https://khgts.kname.edu.ua/index.php/khgts/article/view/5137 [in Ukrainian]
11. Manziuk, V. V., Zaborovskyi, V. V., & Kopcha, I. M. (2024). Tekhnolohii virtualnoi realnosti u sferi turyzmu [Virtual reality technologies in tourism]. Visnyk Uzhhorodskoho natsionalnoho universytetu, 1, 82, 388–394. https://doi.org/10.24144/2307-3322.2024.82.1.62 [in Ukrainian]
12. Lysiuk, T., Tereshchuk, O., & Biletskyi, Yu. (2023). Virtualni ekskursii – innovatsiinyi napriam u turystychnii diialnosti Volyni [Virtual excursions as an innovative direction of tourism activity in Volyn]. Ekonomika ta suspilstvo, 53. https://doi.org/10.32782/2524-0072/2023-53-44 [in Ukrainian]
13. Marusei, T. (2021). Virtualna ekskursiia yak napriamok rozvytku suchasnoho turyzmu [Virtual excursion as a direction of modern tourism development]. Ekonomika ta suspilstvo, 26. https://doi.org/10.32782/2524-0072/2021-26-75 [in Ukrainian]
14. Petrova, M., & Aleksandrov, M. (2018). Automating the virtual hosts maintenance in a multi-site environment. In Proceedings of the International Congress on Business and Marketing (ICBM’18) (pp. 392–404). Maltepe University.
15. Beck, J., Egger, R. (2018). Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments. In: Stangl, B., Pesonen, J. (eds) Information and Communication Technologies in Tourism 2018. Springer, Cham. https://doi.org/10.1007/978-3-319-72923-7_1
16. Szeliski, R. (2007). Image alignment and stitching: A tutorial. Foundations and Trends in Computer Graphics and Vision, 2(1), 1–104. https://doi.org/10.1561/0600000009
This work is licensed under a Creative Commons Attribution 4.0 International License.
