CONCEPTUAL MODEL FOR SHAPING THE INVESTMENT ATTRACTIVENESS OF INDUSTRIAL ENTERPRISES IN THE CONTEXT OF UKRAINE’S ECONOMIC RECOVERY
Abstract
The study is devoted to the development of a conceptual model for shaping the investment attractiveness of industrial enterprises under the specific conditions of Ukraine’s post-war economic recovery. The urgency of such research arises from unprecedented challenges, including large-scale destruction of production and transport infrastructure, high investment risks, workforce shortages, and strong dependence on external financial and technical support. In this context, traditional approaches that focus exclusively on financial indicators are insufficient to provide a comprehensive assessment of industrial enterprises’ prospects. The purpose of the study is to construct an integrated methodological framework that combines financial, organizational-economic, technological, and institutional factors, thereby enabling a more complete evaluation of investment attractiveness in a post-war environment. To achieve this goal, the research applies a systematic literature review of leading academic databases, methods of structural-logical analysis and expert assessment, as well as tools of graphical modeling to design the conceptual framework and visualize the interrelations between key elements. The findings indicate that the investment attractiveness of an industrial enterprise should be understood as a multidimensional system where the interplay of internal capacities – such as financial resilience, innovativeness, digital maturity, and managerial efficiency – with external conditions – including state support, international guarantees, and regional characteristics – shapes investor confidence. The proposed model rests on the principles of systemicity, integrativity, adaptability, and orientation toward sustainable development, thus addressing not only economic but also social and environmental effects. The practical value of the study lies in the possibility of applying the model by enterprises to elaborate investment attraction strategies and enhance competitiveness, as well as by public authorities to design effective policies for investment stimulation and to accelerate the national economic recovery.
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