LOGISTICS PROCESSES OF WINE DISTRIBUTION: INTERNATIONAL AND DOMESTIC EXPERIENCE
Abstract
This article examines logistics processes in wine distribution from an international perspective with a focus on their application in the Ukrainian market. The study analyzes key supply models used in the wine industry, including the traditional B2B model, the direct to consumer approach based on tasting rooms, wine clubs, and online sales, as well as multichannel distribution systems. These models are evaluated in terms of market coverage, efficiency, and long term growth potential. The logistics chain is outlined from production and storage to transportation, customs procedures, distribution, and final delivery. Attention is given to quality preservation requirements such as temperature control, packaging, and regulatory compliance. Based on the experience of leading wine producing countries, modern logistics technologies and digital solutions are highlighted. The article also assesses challenges and development priorities for wine distribution in Ukraine.
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