ADAPTABILITY IS AN IMPORTANT FACTOR IN MOTIVATING SERVICE SECTOR PERSONNEL
Abstract
This article examines the concept of antifragility as an innovative and promising approach to employee motivation within the unstable socio-economic environment that characterizes Ukraine’s service sector. In conditions of constant turbulence, enterprises face numerous challenges, including market uncertainty, operational risks, workforce fluctuations, and growing psychological pressure on employees. These factors significantly complicate the implementation of traditional motivational models, which often fail to ensure sustainable productivity and engagement. Therefore, the author analyzes contemporary management theories and practices that enable a rethinking of classical approaches and provide tools for building resilience and adaptability in human resource management. Using an interdisciplinary methodology, the article proposes an original motivation model based on antifragility principles, which not only withstands external shocks but also transforms them into opportunities for growth and innovation. The model emphasizes the development of key employee attributes essential in times of change: adaptability, stress resilience, proactive behavior, and continuous learning. Special attention is devoted to non-material motivational factors such as autonomy, recognition, trust, and involvement in decision-making processes, which acquire particular importance during crises when financial incentives are limited. These elements foster psychological safety, strengthen employees’ sense of purpose, and create a culture of shared responsibility, thereby enhancing organizational stability and competitiveness. The practical application of antifragile motivational strategies contributes to maintaining a stable level of productivity while creating favorable conditions for professional and personal development. The article offers concrete recommendations for managers of service enterprises on implementing management decisions that reflect the specific Ukrainian context, address current labor market challenges, and support long-term competitiveness through human capital development. Additionally, it highlights the strategic role of leadership in shaping antifragile organizational culture and ensuring sustainable growth under uncertainty.
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