FINANCIAL SUPPORT AND DEVELOPMENT TOOLS FOR BOOK PUBLISHING

Abstract

The article examines the system of financial support for the development of the book publishing industry in Ukraine amid contemporary socio-economic transformations, focusing on the impact of macroeconomic, sectoral, and internal organizational factors on the financial stability of publishing enterprises. The effectiveness of existing state and private support mechanisms, including grants, subsidies, tax incentives, private investments, venture financing, sponsorship programs, crowdfunding platforms, and digital tools, is analyzed. The authors highlight the strengths and weaknesses of each mechanism, emphasizing that state programs ensure socio-cultural functions but are limited by resources and bureaucratic procedures, whereas private mechanisms stimulate innovation and digitalization but remain less accessible for small and medium-sized publishers. A comprehensive approach to enhancing financial stability is proposed, combining state and private resources, active use of digital platforms, implementation of subscription models, online sales of e-books and audiobooks, as well as Non-Fungible Token and blockchain technologies for copyright protection. The study recommends the development of systematic financial planning, revenue diversification, reserve fund formation, cost optimization, and risk management, along with strengthening institutional support and public-private partnership models. As a result of the conducted research, the authors concluded that effective financial support for the book industry requires a systematic approach that combines various support mechanisms and actively introduces innovative and digital technologies. This creates the prerequisites for stable, competitive, and socially significant development of the Ukrainian book market in the long-term perspective. The results of the study can be utilized for developing strategies to support publishers, shaping state policy in the book industry, enhancing investment attractiveness, and integrating the Ukrainian market into the international cultural and economic space.