STRATEGIC DEVELOPMENT OF AN AGRICULTURAL ENTERPRISE
Abstract
The article reveals the theoretical and methodological foundations and practical aspects of the strategic development of agricultural enterprises under modern economic and socio-political challenges. The emphasis is placed on the necessity of forming effective management strategies that ensure competitiveness, innovativeness, and sustainable development of the agricultural sector. It is determined that strategic development is a multifactorial process based on the interaction of market conditions, resource potential, the level of innovation, and adherence to the principles of environmental safety. Modern methodological approaches to strategy development are systematized, including the use of SWOT, PEST, and GAP analysis tools to assess the internal and external environment of the enterprise. The key stages of the strategic process are highlighted - from goal formation to implementation and control of strategic plans. Particular attention is paid to the role of digitalization as a decisive factor in improving the efficiency of strategic management. The use of information and communication technologies such as ERP systems, Big Data, GPS monitoring, and drones contributes to improving forecasting accuracy, optimizing production processes, and reducing costs. The directions for enhancing the efficiency of strategic development are proposed, including the implementation of innovative technologies, digital transformation of management, development of export potential, diversification of activities, strengthening of corporate social responsibility, and improvement of personnel competence. It is emphasized that the strategic management of agricultural enterprises should be based on the principles of sustainable development - economic efficiency, social responsibility, and ecological balance. The research results deepen the scientific and methodological foundations of strategic management in agricultural enterprises, form the basis for further scientific developments in the field of innovative and digital development of Ukraine’s agricultural sector, and have practical significance for improving the effectiveness of management decisions in business practice.
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