THE ROLE OF DIGITAL TRANSFORMATION IN CUSTOMS MANAGEMENT

Abstract

The purpose of the article is to conduct a comprehensive study of the impact of digital technologies on the transformation of customs relations in the context of increasing the efficiency of customs administration, increasing the transparency of customs procedures and strengthening the economic security of the state. The relevance of this topic is determined by the accelerated pace of digitalization of foreign economic activity, the rapid development of international trade and the growing need for customs authorities to adapt their regulatory, procedural and analytical mechanisms to the realities of the modern digital environment. The study used system-analytical, comparative and structural-functional methods, which allowed us to identify the most significant areas of implementation of innovative technologies, such as artificial intelligence, blockchain systems, big data analytics and machine learning in customs operations. These methods allowed us to determine how technological solutions optimize control mechanisms, increase the reliability of data exchange and contribute to cross-border interoperability of customs information systems. The results of the study demonstrate that digital technologies have a transformative impact on the structure and functionality of customs administration, contributing to the automation of routine procedures, minimizing human errors, improving the risk management system and ensuring the integration of national customs systems into global supply chains. The implementation of digital platforms provides real-time monitoring of customs flows, reduces the time and cost of clearance, and increases the predictability and transparency of trade operations. The practical value of the article lies in the formulation of conceptual approaches to the development of a single digital strategy for customs authorities aimed at achieving a balance between security, transparency and efficiency of customs clearance processes. The results obtained can serve as a methodological basis for the modernization of customs administration and for further scientific research on the digital transformation of public administration in the field of international trade.