RESOURCE BASE OF INTERNATIONAL BUSINESS TOURISM ON THE EXAMPLE OF KHARKIV CITY

Abstract

Tourism is one of the economic areas that is becoming increasingly important in the context of globalization; this primarily applies to business tourism. However, the perception of tourism as an economic component is still not an axiom for many cities in Ukraine. The article considers the main approaches to defining the concept of business tourism, factors of influence and resource base of international business tourism; proves that only the identification of these key factors and the assessment of the resource base will contribute to the involvement of the existing infrastructure in the development of business cooperation in cities; represents statistics on the forecast of recovery of the world tourism industry after the 2020 pandemic. The purpose of the article is to study the potential of urban tourism under the prospects for the international business cooperation development; the tasks are to clarify the categorical apparatus, methods and approaches to the organization of international business tourism, the factors influencing its development. The literature review includes works that focus on the analysis of terminology for practical use. Comparing the concepts that existed previously, it was found that for a relatively short period some postulates were radically revised, having introduced new areas of theoretical research of business tourism. This is because international business is undergoing daily changes, respectively, the scientific methodology is adapting. However, it should be noted that some commonly used terms in modern practice require further refinement and thorough research in combination with the practical component and analysis of national markets: in fact, the concept of «international business tourism» and methods and approaches to its organization. It is explained how Kharkiv, the city of Ukraine that is not traditionally considered a tourist destination, was able to correctly identify key influences and identify components of the international tourism resource base during the lockdown and therefore be able to support business tourism in adverse conditions while other destinations lost visitors.