ORGANIZATIONAL AND LEGAL FOUNDATIONS FOR THE IMPLEMENTATION OF INNOVATIVE MODELS OF SUSTAINABLE TOURISM IN THE PROCESS OF POST-CRISIS RECOVERY OF REGIONS: A COMPARATIVE ANALYSIS OF UKRAINIAN AND EUROPEAN PRACTICES
Abstract
The modern approach to sustainable tourism development involves investing in local communities, promoting the development of competitive tourism service providers, including hotels, farms, craft workshops, and restaurants. Innovative models of sustainable tourism development are considered, which involve the implementation of modern theoretical and practical models aimed at achieving a harmonious economic, social, and environmental balance. When restoring regions, it is important to integrate energy-efficient solutions, environmental protection measures, and nature-oriented planning principles. Digital technologies play a significant role in sustainable reconstruction. It has been established that digital technologies, in particular generative artificial intelligence, augmented reality, and blockchain, are radically transforming the tourism sector. Modern practices of sustainable tourism development include investing in local communities to create competitive tourism service providers, such as hotels, farms, craft producers, restaurants, etc. Effective interaction between different levels of government significantly increases the impact of tourism policy: it promotes the coordination of objectives, optimizes the use of resources, and introduces a unified approach to tourism development. Regional and local tourism structures have the opportunity to create and promote products and services tailored to the specifics of particular locations, taking into account the economic, social, and environmental characteristics of the territory. In addition, the interests of various stakeholders should be balanced, contributing to the achievement of sustainable and inclusive development outcomes. European experience shows that sustainable tourism requires a comprehensive legal framework that synchronizes environmental, social, and economic aspects. Organizational and legal support for sustainable tourism brings key benefits for regional development: a systematic approach to management, attractiveness to investors, environmental sustainability, social integration, increased competitiveness of regions, and risk minimization.
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