MANAGEMENT OF TOURISM AND HOSPITALITY IN SMALL COMMUNITIES: ADMINISTRATIVE DECISIONS AND PRACTICES

Abstract

The article investigates the management of tourism and hospitality in small communities, focusing on the role of tourist information centers (TICs) in the development and implementation of local tourism policies. Using the Tourist Information and Pilgrimage Center "Zhydychyn Center" as a case study, the research analyzes the effectiveness of such institutions in promoting cultural heritage, attracting visitors, enhancing tourism flows, and supporting the socio-economic development of the community. The study demonstrates that TICs function as catalysts for local initiatives, fostering social cohesion, encouraging community engagement, and creating new entrepreneurial opportunities. Critical success factors for TICs include strategic partnerships with local authorities, non-governmental organizations, and academic institutions, as well as the adoption of digital technologies to improve access to tourism-related information. The research highlights the importance of preserving and actively leveraging the community’s cultural and historical assets, while simultaneously expanding the operational scope of TICs. Beyond providing information to tourists, these centers engage in organizing cultural and educational events, conducting applied research, and designing innovative local tourism products. The study further examines the measurable impact of such initiatives on tourist flow dynamics, noting that the introduction of programs like the "Lutsk+" weekend tour and the "Zhydychyn Active Weekends" initiative contributed to a 2.4-fold increase in visitor numbers and promoted longer stays in the locality. Findings indicate that the Zhydychyn TIC has emerged as a central hub for tourism development and cultural heritage promotion, playing a pivotal role in shaping local tourism policies, enhancing the village’s economic resilience, and supporting cultural integration. The article also identifies future research directions, including the expansion of TIC functionalities, development of diversified tourism offerings, and improvement of funding mechanisms for small-community tourism infrastructure. Overall, the study provides evidence that effective management and strategic operation of TICs can significantly influence the sustainable development of small communities and facilitate their integration into broader national and regional tourism networks, offering practical recommendations for policy enhancement and sectoral growth.