CULTURE OF INFORMATION PRIVACY IN THE PERSONNEL MANAGEMENT SYSTEM
Abstract
The article explores the pressing issue of cultivating a culture of information privacy (the protection of personal data) within human resource management systems in the context of Ukraine’s European integration. Given the growing role of digital technologies and the increasing demand for data confidentiality, the development of a privacy-conscious culture is becoming critically important. The purpose of the article is to substantiate the importance of forming a culture of information privacy in the personnel management system of organizations, as well as to analyze the role of data protection culture in society, including its influence as an external context on the development of a privacy culture in an organization. The concepts of information privacy and personnel management systems were considered. Based on an analysis of contemporary academic literature, two key approaches to studying the relationship between culture and information privacy are identified. The first approach emphasizes the macro level – cultural characteristics of a country or region, including traditions, values, and social attitudes – which influence national data protection policies and shape citizens’ behaviors and expectations regarding privacy. These factors form the external environment in which organizations operate. The second approach focuses on the organizational culture level – highlighting the need to foster a culture of information privacy within human resource management systems. This includes implementing systemic measures to raise employee awareness, develop ethical standards, and create a secure informational environment. Special attention is given to the development of methodologies for assessing the maturity of information privacy culture at various levels: organizational, sectoral, and national. The article underscores the practical significance of such research in helping Ukrainian institutions align with European standards for personal data protection, which is a vital component of the country’s integration into the European Union.
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