FEATURES AND PROBLEMS OF STRATEGIC MANAGEMENT IN THE CONTEXT OF FORMING INNOVATIVE POTENTIAL AND ENSURING THE SOCIO-ECONOMIC SECURITY OF INNOVATION-ACTIVE LOGISTICS ENTERPRISES
Abstract
The article analyzes the main theoretical aspects and practical approaches to strategic management of innovation-active logistics enterprises in the context of developing their innovation potential and ensuring socio-economic security. The purpose of the study is to investigate the specific features and identify the key challenges of strategic management aimed at fostering innovation capacity and safeguarding the socio-economic stability of logistics enterprises that actively implement innovations. The essence of strategic management is defined as the development and implementation of long-term development plans that ensure the effective use of modern technologies, the strengthening of economic resilience of business entities, and the optimization of production processes, alongside the implementation of mechanisms to counteract strategic threats. It is demonstrated that the effective implementation of innovation strategies in logistics enterprises requires both a high level of adaptability to external environmental changes and a comprehensive system for protecting socio-economic resilience. A parametric model is proposed, which considers the interrelations between the main influencing factors on enterprise security, including financial, personnel, and digital security, managerial maturity, business risk level, and innovation potential. This model allows for the assessment of the impact of each parameter on the overall socio-economic security of logistics enterprises. The study reveals the key problems of strategic management in the context of innovation potential development and security assurance, in particular: (1) underestimation of risk management; (2) fragmentation of strategic controlling systems; and (3) lack of coordination between innovation initiatives and enterprise security systems.
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