THEORETICAL PRINCIPLES OF FORMING MECHANISMS FOR DEVELOPMENT OF BUSINESS STRUCTURES IN A CHANGING BUSINESS ENVIRONMENT
Abstract
The article provides a comprehensive study of the theoretical foundations for the formation of mechanisms for the development of business structures in a changing entrepreneurial environment, which is particularly relevant for Ukraine during the period of military and post-war transformations. It is emphasised that modern business structures operate in a situation of constant uncertainty caused by global economic crises, technological breakthroughs, changing consumer patterns, geopolitical risks and socio-demographic factors. It has been established that traditional approaches to enterprise development management no longer provide sufficient flexibility, so the concepts of dynamic capabilities, digital transformation and anti-fragility are becoming key. The role of dynamic digital capabilities in ensuring the ability of businesses to respond quickly to changes, integrate new technologies, and transform business models in line with market needs is revealed. It is shown that anti-fragility, as the ability to benefit from uncertainty and crisis phenomena, is becoming a strategic advantage for modern companies. Particular attention is paid to the role of innovative management tools as catalysts for the formation of sustainable and competitive business structures. The article proposes a conceptual model of business development that integrates four basic elements: adaptability, innovation, digitalisation, and anti-fragility. Its implementation contributes to improving management efficiency, ensuring competitive advantages, and strengthening the economic sustainability of enterprises in the long term. The presented algorithm for the development of business structures in a changing entrepreneurial environment details the conceptual model and reflects the processes of control and correction. The practical significance of the study lies in the possibility of using the model as a strategic planning tool for Ukrainian and foreign companies operating in a turbulent environment.
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