CHAONOMICS AS A TOOL FOR ENHANCING THE QUALITY OF ENTERPRISE PERFORMANCE ASSESSMENT IN THE CONTEXT OF POST-WAR DEVELOPMENT

Abstract

This article is dedicated to the concept foundations and the practical usefulness of Chaonomica as an emerging interdisciplinary approach in enterprises’ economic and management. Chaonomica is positioned as an extension of Behavioural Economics and created to overcome the limitations of conventional economic and managerial tools in environments characterised by heightened instability and powerful shocks. In particular, the article focuses on the applicability of Chaonomica to the assessment and enhancement of industrial enterprise performance in the context of post-war recovery and development. The main objective of Chaonomica is the development of analytical and formalised instruments capable of capturing and quantifying the presence of chaos influence, defined as systemic, multidimensional, and nonlinear disruptions, within organisational and macroeconomic systems. The study describes Chaonomica as an alternative identifying instrument of traditional performance evaluation frameworks under crisis conditions, highlighting their insufficiency in accounting for the unpredictable and destabilising forces that increasingly shape modern market dynamics. The research underscores the necessity of formalising behavioural economic postulates through quantifiable indicators. It introduces the chaos coefficient as a novel metric to assess an enterprise’s resilience to internal and external crises. Findings suggest that the explicit incorporation of chaos-related variables into enterprise diagnostics enhances the effectiveness of managerial and investment decision-making. Furthermore, the chaos coefficient was developed as a research tool for identifying the most stable indicator under internal and external influences. We also discovered that the most stable object chaos coefficient is nearly “one”. This indicator can also become one of the basic indicators for the development of Ukraine’s post-war strategy and export discipline. Results of our research are helpful for big enterprises, investors, state governance and as a theoretical discipline for students.