DEVELOPMENT OF THE POTENTIAL OF CONSTRUCTION ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION

Abstract

This article is devoted to the topical issues of ensuring the development of the potential of enterprises in the construction industry through the introduction of digital technologies. Taking into account the global trends of digitalization, the essence of digital technologies and their capabilities in the field of ensuring the development of the potential of enterprises in the construction industry were analyzed, which allowed us to establish the advantages and disadvantages of their use. In the context of the innovative development of enterprises in the construction industry, the implementation of a modern approach to optimizing design and construction processes, namely BIM (Building Information Model) technology, was studied in detail. The activation of the use of BIM technologies is an important step towards the digitalization of the construction industry, however, in our country, the experience of implementing BIM technologies is quite limited, unlike in highly developed countries. Based on world practices, it can be argued that it is advisable to use BIM not only for the construction of new buildings, but also for the reconstruction of existing ones, including those damaged by military operations. Thus, a conclusion is made about the introduction of BIM technologies as an innovative and one of the most effective tools for the reconstruction of our country. Considerable attention is focused on the economic feasibility of implementing BIM technologies, both for new construction and for the reconstruction of buildings. Thus, BIM has the greatest impact on preventing construction schedule delays and preventing rework due to early model assessment. In the work, the construction information model is interpreted as a flexible model that integrates the participation of all those involved in the construction process at each stage. The issue of the complexity of implementing BIM design at the current stage is considered, and the methodology for creating an effective BIM concept is described. A key factor in ensuring the development of the potential of construction companies is the development and approval of a company's digital transformation strategy. To do this, it is important that both management and employees understand the value and strategic goals of digital change.