INTEGRATED MODEL OF COMMUNICATIVE PERSONNEL MANAGEMENT IN IT COMPANIES UNDER HUMAN RESOURCE RISK CONDITIONS

Abstract

The article examines theoretical and practical aspects of forming a personnel management model for IT companies under staffing risks based on communicative management principles, addressing contemporary challenges in IT industry human resources. The main methodology combines systematic analysis of communicative management theoretical foundations with empirical case studies from Ukrainian and international IT companies, employing content analysis, comparative analysis of HR practices. The study investigates communicative management specificity in IT companies, determined by intellectual activities, agile project orientation, geographical team distribution, and openness culture. The research systematizes six main personnel risk types and corresponding communicative tools for minimization, including losing key specialists, ineffective adaptation, communicative fragmentation, motivation loss, technological lag, and information security breaches. The paper proposes seven-component communicative personnel management model including environmental analysis, communication objectives definition, audience segmentation, message formation, channel selection, implementation, and evaluation. The model features cyclical structure with adaptation mechanisms ensuring integration of preventive and reactive communication strategies. Special attention addresses HR communications automation, encompassing recruitment automation, learning systems, performance management, personnel analytics with predictive modeling, and internal platforms. It creates synergistic effects enabling IT companies to effectively respond to personnel risks and form sustainable communication systems. Agile approaches adapted from software development enable organizations to quickly test and implement innovative communication solutions. Practical application contributes to optimizing personnel management processes, improving employee adaptation, enhancing staff retention, and reducing personnel risks, providing actionable framework for implementing risk-oriented communication strategies in distributed environments.