MODERN TECHNOLOGIES FOR USING PLATFORM SOLUTIONS IN BUSINESS

Abstract

This article addresses the growing significance of digital platform solutions as key tools for enhancing efficiency, scalability, and flexibility in modern business amid digital transformation. Digital platforms integrate diverse business processes on a unified technological basis, transforming traditional business models and enabling new forms of interaction, monetization, and innovation. Notably, platforms such as CRM and ERP play pivotal roles in this transformation. Despite their advantages, the implementation of these platforms presents challenges related to security, business model adaptation, and organizational change. The article reviews major international studies by J. Parker, A. Gawer, and McKinsey Global Institute, highlighting strategic aspects of platform adoption and governance. Ukrainian researchers contribute insights on local economic adaptations, digital interaction, and barriers such as weak IT infrastructure and management resistance. A classification of platform types is proposed based on their functional roles-technological, transactional, and innovation platforms-each supporting business processes differently. The article further discusses architectural distinctions among monolithic, modular, and microservice platforms, emphasizing their implications for scalability and flexibility. The findings underscore the need for strategic approaches that incorporate open APIs and interoperability to foster national digital platform development, especially in e-government and fintech. Finally, the article identifies gaps in empirical evaluation of platform effectiveness and calls for further research on ecosystem partnerships and user engagement mechanisms within platform-based business models in Ukraine’s evolving digital economy. Modular and microservice platform solutions demonstrate different advantages depending on the scale and specifics of Ukrainian companies, while successful cases confirm their effectiveness given strategic implementation and investment in digital infrastructure. The main barriers to platform adoption remain low digital competence among management, integration complexity, and limited financial resources, which have been especially exacerbated by current challenges, including the ongoing military conflict.