DIGITAL TOOLS AS A MEANS OF IMPLEMENTING APPROACHES TO REMOTE AND HYBRID MANAGEMENT

Abstract

The article examines the role of modern digital tools in implementing approaches to remote and hybrid personnel management. The relevance of the topic is driven by the mass transition to remote work under the influence of the COVID-19 pandemic, geopolitical crises, and accelerated digitalization of businesses. These changes have turned digital collaboration platforms into an essential infrastructure for communication, coordination, and productivity in distributed teams. Based on the latest empirical studies from 2020–2024, the article analyzes opportunities and challenges related to e-leadership, employee motivation, and maintaining engagement and organizational culture in virtual settings. The study pays particular attention to the integration of communication platforms (e.g., Microsoft Teams, Zoom, Slack), project and task management systems (e.g., Trello, Asana, Jira), and digital performance evaluation tools (e.g., OKRs, KPIs via Microsoft Viva or Notion Analytics). It identifies unresolved issues such as digital fatigue, psychological overload, blurred work-life boundaries, and the need for coherent organizational policies on tool usage and cybersecurity. The purpose of the article is to formulate recommendations for managers and organizations to effectively combine theoretical approaches with practical digital instruments in order to enhance the efficiency of remote and hybrid work models. Special emphasis is placed on developing e-leadership competencies, fostering trust, and ensuring equitable access to digital technologies. The findings highlight strategic directions for adapting leadership styles, communication frameworks, motivational practices, and performance metrics in digitally mediated workplaces. The article concludes that while digital tools significantly facilitate remote personnel management, their successful implementation requires thoughtful integration, organizational support, and continuous development of both technology and human-centered management skills. It also outlines prospects for further research, including AI integration, virtual reality applications, and long-term effects on organizational culture.