THE IMPACT OF DEI&B INTEGRATION ON THE ADAPTABILITY OF ORGANIZATIONAL CULTURE IN UKRAINE’S AVIATION SECTOR DURING POST-WAR RECONSTRUCTION

Abstract

This article explores the critical role of organizational culture in the success and sustainability of aviation enterprises, particularly highlighting the challenges and opportunities within the Ukrainian context amidst ongoing instability and the imperative for post-war recovery. It emphasizes the significance of a strategically aligned and adaptive organizational culture for attracting talent, fostering innovation, and achieving strategic objectives. The study underscores the need for a systematic approach to cultural change, considering the unique segmentation of personnel within aviation enterprises and the pivotal influence of leadership. Furthermore, it addresses the importance of integrating values such as sustainable development and fostering a supportive psychological environment for employees navigating prolonged periods of instability. Ultimately, the article advocates for a proactive and value-driven approach to shaping organizational culture as a key factor in the resilience and future prosperity of Ukrainian aviation. And reveals the impact of the integration of DEI&B (Diversity, Equity, Inclusion & Belonging) principles on the adaptability of the organizational culture of the aviation industry of Ukraine. In the context of post-war development, this topic is of particular relevance, as the recovery of the sector requires modern approaches to human capital management.