DIGITALIZATION OF AGRIBUSINESS: IMPLEMENTATION OF IT SOLUTIONS IN AGRICULTURE
Abstract
The article focuses on the economic aspects of digitalization in Ukraine’s agricultural sector. The purpose of the research is to analyze the impact of digital technologies on the efficiency and competitiveness of agribusiness, as well as to identify key factors and conditions necessary for the successful implementation of digital solutions in agriculture. The relevance of the topic is determined by the urgent need to modernize agricultural production in response to global challenges and market transformations. Digitalization is considered not just as the introduction of individual IT tools, but as a profound transformation of all business processes, from production management to logistics and human resources management. The study applies methods of economic, comparative analysis and expert evaluation to explore the economic effects of digitalization on agricultural enterprises. The analysis includes an assessment of how the use of digital platforms, precision farming technologies, ERP systems, IoT, and Big Data influence resource optimization, productivity growth, and cost reduction in the agricultural sector. Special attention is paid to identifying barriers that hinder digitalization, including financial constraints and infrastructural deficiencies. The research results confirm that the implementation of digital technologies leads to a significant increase in operational efficiency, better resource management, and integration of Ukrainian agricultural producers into global supply chains. At the same time, the uneven level of digitalization between large holdings and small and medium-sized enterprises remains a challenge that requires targeted policy interventions. Examples from Ukrainian agribusiness practice demonstrate economic benefits from digital transformation. The practical significance of the study lies in the fact that its findings can be used to develop national and regional strategies for the digital transformation of the agricultural sector. The research also highlights the need for further studies focused on evaluating the long-term economic impact of digitalization across different branches of agriculture.
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