CONCEPTUAL APPROACH TO THE ORGANIZATIONAL AND ECONOMIC MECHANISM IN ENTERPRISES OF THE TELECOMMUNICATIONS INDUSTRY

Abstract

The article substantiates the necessity of applying a conceptual systematic approach to the formation of an effective economic and organisational mechanism in the enterprises of the telecommunications industry. During the war in Ukraine, studies of the effectiveness of implementation of the organisational and economic mechanism at telecommunication services enterprises, as such, which are a key tool for informing and providing information for coordination between the military, rescue services and the population, are of particular relevance, which contributes to an effective response to emergencies in the context of Russian terror for the Ukrainian telecommunications industry. It is proved that in the current conditions of functioning of the telecommunications sector, enterprises in this industry are forced to actively implement the latest technological solutions, since the dynamic development of the market requires constant expansion of the range of digital services and improvement of organisational and economic management mechanisms. It is established that the high level of competition and the rapid pace of technological change determine the need to integrate innovative approaches to enterprise management, which includes the development of an effective strategy for implementing innovations and creating an adaptive business model that will ensure the company's sustainability in the context of digital transformation. It has been researched that the organisational and economic mechanism for managing the efficiency of enterprise, its competitiveness, development of innovation, improvement of the quality of services and rational use of resource potential are components of a single integrated system aimed at optimising management processes. It is established that from a scientific point of view, the organisational and economic mechanism for providing public telecommunications services should be considered as a structural subsystem that operates within an enterprise and is responsible for implementing the State and industry standards for the availability and quality of communication. Having summarised scientific approaches to defining the concept of the organisational and economic mechanism for providing public telecommunications services, it can be argued that it is a long-term programme of action aimed at establishing the principles and methods of effective market functioning. Such a mechanism provides for guaranteeing the population a basic level of telecommunications services at an economically reasonable cost and in accordance with international quality standards, taking into account the needs of consumers in different regions.