DEVELOPMENT OF METHODS OF DETECTION AND EVALUATION OF REGIONAL COMPETITIVE ADVANTAGES
Abstract
The article examines the scientific issues of the development of methods for identifying and further assessing regional competitive advantages. It was shown that the competitiveness of a region is defined as the ability to create conditions for sustainable development of the region, expressed through the level (quality) of life of the population and the efficiency of using available resources in a free and fair market. The analysis of methods for assessing the competitiveness of a region made it possible to propose an approach according to which a comprehensive indicator of a region's competitiveness is made up of two components: indicators of the standard of living (index of human development in the region; Gini coefficient; unemployment rate; provision of housing; provision of population with doctors) and indicators of the region's attractiveness for business (investment potential of the region; investment risk; real investment volumes; number of unprofitable enterprises in the region). The assessment is based on the ranking of regions according to the numerical values of each of the particular indicators with the determination of the corresponding place in the region. The calculation of the integral indicator is carried out in stages by implementing the following sequence of actions. At the first stage, for each of the assessment indicators, the rank of each region is determined, starting with the best value (first place) and ending with the worst value (last place). Then the obtained ranks are summed up and the integrated ranks are determined according to the indicator of the standard of living of the population and the indicator of the attractiveness of the region for business. In the event that for any indicator there are absolutely identical values for two or more regions, then the operation of local ranking of these regions is performed in accordance with the values of the key indicator - the volume of gross regional product, taking into account the level of purchasing power per capita for the indicator of attractiveness region for business and life expectancy for the indicator of living standards of the population. The region with the lowest score is considered more competitive.
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