DEVELOPMENT OF MEDICAL TOURISM IN UKRAINE: PROBLEMS AND OPPORTUNITIES
Abstract
The uneven level of development of healthcare systems in different countries of the world, as well as natural and climatic diversity, stimulate the active growth of the medical tourism sector. This phenomenon is economically beneficial for states, because the export of services, in particular medical ones, often brings more profit than the trade in finished products or raw materials. At the same time, the effective development of medical tourism requires proper legal regulation and state support through the implementation of appropriate regulatory and legal mechanisms. The purpose of the article is a comprehensive study of the state of medical tourism in Ukraine in the conditions of a full-scale war, as well as the systematization of problems and opportunities for its post-war restoration and development. To achieve the set goal, systemic, structural-functional, comparative and graph-analytical research methods were used. Statistical materials, results of international analytical reports, as well as domestic scientific sources were processed. The article analyzes global trends in medical tourism, determines Ukraine's position in the global context, and constructs a comparative analytical table that summarizes key problems and opportunities for the development of the industry in the post-war period by categories: economic, legal, personnel, infrastructure, technological, image, etc. The scientific novelty of the work lies in the fact that for the first time a structured assessment of internal barriers and strategic advantages of medical tourism in Ukraine has been carried out, taking into account the realities of post-war recovery and the country's role in the changed global medical landscape. The conclusions of the study indicate the presence of a complex of external and internal prerequisites for the formation of a new model of medical tourism in Ukraine, focused on international standards, price competitiveness, unique areas of treatment and rehabilitation, as well as active integration into global healthcare services markets. A promising direction for further research is to study the possibilities of integrating the recovery of military personnel and veterans into the structure of medical tourism as a separate specialized segment.
References
Деревянко Б.В., Миронова Г.А., Книш С.В. Види та стимулювання медичного туризму в Україні. Вісник Харківського національного університету внутрішніх справ. 2022. № 99(4). С. 108–120. URL: http://dspace.puet.edu.ua/handle/123456789/12744 (дата звернення 24.03.2025)
Гнедик Є. С. Засоби регулюючого впливу .держави у сфері медичного туризму. Підприємництво, господарство і право. 2019. № 3. С. 80–86. http://www.pgp-journal.kiev.ua/archive/2019/3/16.pdf (дата звернення 24.03.2025)
Теремецький В. І., Подзіров А. О. Правове становище суб’єктів владних повноважень у сфері медичного туризму. Вісник Луганського державного університету внутрішніх справ імені Е. О. Дідоренка. 2022. Вип. 1(97). С. 169–181. URL: https://www.researchgate.net/publication/363390941_PRAVOVE_STANOVISE_SUB'EKTIV_VLADNIH_POVNOVAZEN_U_SFERI_MEDICNOGO_TURIZMU (дата звернення 24.03.2025)
Желюк Т., Мацик В. Медичний туризм, нові напрями та можливості: макроекономічні та регіональні аспекти. Регіональні аспекти розвитку продуктивних сил України. 2022. № 26. С. 17–27. URL: http://rarrpsu.wunu.edu.ua/index.php/rarrpsu/article/view/410 (дата звернення 25.03.2025)
Романова А. А. Аналіз становлення і розвитку медичного туризму в Україні у контексті світового економічного простору. Проблеми і перспективи економіки та управління. 2018. № 1(9). С. 62–68. URL: http://ppeu.stu.cn.ua/article/view/131306 (дата звернення 23.03.2025)
Wong A. K. F., Vongvisitsin T. B., Li P., Pan Y., Ryan C. Revisiting medical tourism research: Critical reviews and implications for destination management and marketing. Journal of Destination Marketing & Management. 2024. Vol. 33. URL: https://www.sciencedirect.com/science/article/abs/pii/S2212571X24000726 (дата звернення 25.03.2025)
Habibi A., Mousavi M., Jamali S. M., Ale Ebrahim N. A bibliometric study of medical tourism. Anatolia. An International Journal of Tourism and Hospitality Research. 2022. Vol. 33. Issue 3. P. 415–425. URL: https://www.tandfonline.com/doi/abs/10.1080/13032917.2021.1954042 (дата звернення 24.03.2025)
Hadian M., Jabbari A., Mousavi S. H., Sheikhbardsiri H. Medical tourism development: A systematic review of economic aspects. International Journal of Healthcare Management. 2021. Vol. 14. Issue 2. P. 576–582. URL: https://www.tandfonline.com/doi/abs/10.1080/20479700.2019.1677977(дата звернення 26.03.2025)
Grand View Research. GVR Report coverMedical Tourism Market Size, Share & Trends Report Medical Tourism Market Size, Share & Trends Analysis Report By Treatment Type (Cardiovascular Treatment, Orthopedic Treatment, Cosmetic Treatment), By Service Provider, By Country, And Segment Forecasts, 2025 - 2030. URL: https://www.grandviewresearch.com/industry-analysis/medical-tourism-market (дата звернення 26.03.2025)
Global healthcare accreditation. Medical Tourism Statistics and Facts. 2020. URL: https://www.globalhealthcareaccreditation.com/medical-tourism-statistics-and-facts (дата звернення 24.03.2025)
Духовна О. Що ви чули про медичний туризм в Україні ? Юридична газета онлайн. 2021. URL: https://yur-gazeta.com/dumka-eksperta/shcho-vi-chuli-pro-medichniy-turizm-v-ukrayini-.html#:~:text (дата звернення 25.03.2025)
Moz.gov.ua. During the 11 months of the war, the russians destroyed 171 medical facilities and damaged another 1,035. 2023. URL: https://moz.gov.ua/en/during-the-11-months-of-the-war-the-russians-destroyed-171-medical-facilities-and-damaged-another-1035 (дата звернення 24.03.2025)
Poberezhets V., Demchuk A., Mostovoy Y. How Russian-Ukrainian war changed the usage of telemedicine: A questionnaire-based study in Ukraine. Ankara Medical Journal, 2022. №22(3), Р. 305–318. URL: https://ankaramedj.com/jvi.aspx?pdir=amj&plng=eng&un=AMJ-08455&look4=#:~:text=How%20Russian,telemedicine%20by%20Ukrainian%20medical%20practitioners (дата звернення 27.03.2025)
Крот О. Перспективи медичного туризму в Україні. 2023. URL: https://epravda.com.ua/columns/2023/04/05/698756/ (дата звернення 27.03.2025)
Derevianko, B. V., Myronova, H. A., Knysh, S. V. (2022). Vydy ta stymuliuvannia medychnoho turyzmu v Ukraini [Types and stimulation of medical tourism in Ukraine]. Visnyk Kharkivskoho natsionalnoho universytetu vnutrishnikh sprav. №99(4), 108–120. Available at: http://dspace.puet.edu.ua/handle/123456789/12744 (accessed March 24, 2025)
Hnedyk, Ye. S. (2019). Zasoby rehuliuiuchoho vplyvu derzhavy u sferi medychnoho turyzmu [Means of state regulatory influence in the field of medical tourism]. Pidpryiemnytstvo, hospodarstvo i pravo. №3, 80–86. Available at: http://www.pgp-journal.kiev.ua/archive/2019/3/16.pdf (accessed March 24, 2025)
Teremetskyi, V. I., Podzirov, A. O. (2022). Pravove stanovyshche subiektiv vladnykh povnovazhen u sferi medychnoho turyzmu [Legal status of public authority subjects in the field of medical tourism]. Visnyk Luhanskoho derzhavnoho universytetu vnutrishnikh sprav imeni E. O. Didorenka. №1(97), 169–181. Available at: https://www.researchgate.net/publication/363390941_PRAVOVE_STANOVISE_SUB'EKTIV_VLADNIH_POVNOVAZEN_U_SFERI_MEDICNOGO_TURIZMU (accessed March 24, 2025)
Zheliuk, T., Matsyk, V. (2022). Medychnyi turyzm, novi napriamy ta mozhlyvosti: makroekonomichni ta rehionalni aspekty [Medical tourism, new directions and opportunities: macroeconomic and regional aspects]. Rehionalni aspekty rozvytku produktyvnykh syl Ukrainy. № 26, 17–27. Available at: http://rarrpsu.wunu.edu.ua/index.php/rarrpsu/article/view/410 (accessed March 25, 2025)
Romanova, A. A. (2018). Analiz stanovlennia i rozvytku medychnoho turyzmu v Ukraini u konteksti svitovoho ekonomichnoho prostoru [Analysis of the formation and development of medical tourism in Ukraine in the context of the global economic space]. Problemy i perspektyvy ekonomiky ta upravlinnia. №1(9), 62–68. Available at: http://ppeu.stu.cn.ua/article/view/131306 (accessed March 23, 2025)
Wong, A. K. F., Vongvisitsin, T. B., Li, P., Pan, Y., Ryan, C. (2024). Revisiting medical tourism research: Critical reviews and implications for destination management and marketing. Journal of Destination Marketing & Management, 33. Available at: https://www.sciencedirect.com/science/article/abs/pii/S2212571X24000726 (accessed March 25, 2025)
Habibi, A., Mousavi, M., Jamali, S. M., Ale Ebrahim, N. (2022). A bibliometric study of medical tourism. Anatolia. An International Journal of Tourism and Hospitality Research, 33(3), 415–425. Available at: https://www.tandfonline.com/doi/abs/10.1080/13032917.2021.1954042 (accessed March 24, 2025)
Hadian, M., Jabbari, A., Mousavi, S. H., Sheikhbardsiri, H. (2021). Medical tourism development: A systematic review of economic aspects. International Journal of Healthcare Management, 14(2), 576–582. Available at: https://www.tandfonline.com/doi/abs/10.1080/20479700.2019.1677977 (accessed March 26, 2025)
Grand View Research. (2024). Medical tourism market size, share & trends analysis report by treatment type (cardiovascular, orthopedic, cosmetic), by service provider, by country, and segment forecasts, 2025–2030. Available at: https://www.grandviewresearch.com/industry-analysis/medical-tourism-market (accessed March 26, 2025)
Global Healthcare Accreditation. (2020). Medical tourism statistics and facts. Available at: https://www.globalhealthcareaccreditation.com/medical-tourism-statistics-and-facts (accessed March 24, 2025)
Dukhovna, O. (2021). Shcho vy chuly pro medychnyi turyzm v Ukraini? [What have you heard about medical tourism in Ukraine?]. Yurydychna hazeta online. Available at: https://yur-gazeta.com/dumka-eksperta/shcho-vi-chuli-pro-medichniy-turizm-v-ukrayini-.html (accessed March 24, 2025)
Ministry of Health of Ukraine. (2023). During the 11 months of the war, the Russians destroyed 171 medical facilities and damaged another 1,035. Available at: https://moz.gov.ua/en/during-the-11-months-of-the-war-the-russians-destroyed-171-medical-facilities-and-damaged-another-1035 (accessed March 24, 2025)
Poberezhets, V., Demchuk, A., Mostovoy, Y. (2022). How Russian-Ukrainian war changed the usage of telemedicine: A questionnaire-based study in Ukraine. Ankara Medical Journal, 22(3), 305–318. Available at: https://ankaramedj.com/jvi.aspx?pdir=amj&plng=eng&un=AMJ-08455 (accessed March 27, 2025)
Krot, O. (2023). Perspektyvy medychnoho turyzmu v Ukraini [Prospects of medical tourism in Ukraine]. Available at: https://epravda.com.ua/columns/2023/04/05/698756/ (accessed March 27, 2025)
This work is licensed under a Creative Commons Attribution 4.0 International License.
