THE USE OF INFORMATIONAL AND COMMUNICATION FORESIGHT, AS WELL AS ORGANIZATIONAL FORESIGHT IN THE PROCESS OF ENTERPRISE STRATEGIZING
Abstract
The article is devoted to the use of foresight for forecasting the activities of an enterprise in the process of strategizing its development. Its relevance is determined by the fact that it is proposed to use information and communication foresight to definition of the content of information messages about the achievements and opportunities of an enterprise and to use appropriate types of negotiation strategies. The relevance for the application of flexible management methods based on the Agile methodology in relation to organizational design, the creation of teams to formulate enterprise development strategies. Success of works team will be ensured by the use of organizational foresight. The main result of the research is the development of a methodological approach to the use of informational and communication, organizational foresights in the process of strategizing, based on the use of experts method. Competent experts were selected and interviewed and their responses are positioned: enterprise negotiation strategies for reaching agreements and signing contracts for the implementation of enterprise development strategies; Agile technologies for its organizational design - organization of temporary creative teams to substantiate and select enterprise development strategies in proposed matrix of its “reputation-attractiveness”. The practical significance of the methodological approach lies in the possibility of its use in the process of strategizing according to the experience economy model. The attractiveness of the enterprise will ensure the formation of rational impressions and satisfaction of stakeholders, and the reputation - emotional ones. The use of the developed methodological approach will allow taking into account the advantages of the experience economy model for the formation of information messages about the enterprise, negotiation strategies and its organizational design. The presented methodological approach is relevant for reproducing the activities of enterprises in the current wartime period and in the process of post-war recovery.
References
After VUCA, the transformation to a BANI world. URL: https://llyc.global/en/ideas/after-vuca-the-transformation-to-a-bani-world/ (дата звернення 23.04.2025 р.)
Острікова Т. Шість моделей розвитку економіки після пандемії коронавірусу та потенціал їх розвитку. Економічна правда. 2020. 26. 08. URL: https://www.epravda.com.ua/columns/2020/08/26/664360 (дата звернення 23.04.2025)
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money / B. Joseph Pine II and James H. Gilmore. rev. ed. Boston : Harvard Business Review Press. 2020. 368 p.
Dadkhah S., Bayat R., Fazli S. Corporate foresight: developing a process model. Eur J Futures Res 6. 18. 2018. URL: https://doi.org/10.1186/s40309-018-0147-7
Popper, R., Keenan, M., Miles, I., Butter, M., Sainz, G. Global Mapping Report 2007. European Foresight Monitoring Network report to the EC. www.efmn.eu
Федулова Л. І. Форсайт: сучасна методологія технологічного прогнозування. Економіка і прогнозування. 2008. № 3. С. 106–120.
Форсайт в Україні: Призначення форсайту. URL: http://www.uintei.kiev.ua/page/pryznachennya-forsaytu. (дата звернення 20.04.2024)
Дунда С.П., Ковтун О.С. Технологія форсайт як інструмент стратегічного менеджменту. Молодий вчений. 2017. № 12 (52). С. 612–616.
Popper R. Methodology Common Foresight Practices &Tools. International Hadbook of Foresight and Science Policy : Theory and Practice. Edward Elga. 2007.
Шевченко Л.С. Стратегічний форсайт: управління майбутнім. Право та інновації. 2019. № 3 (27). С. 90–97. https://doi.org/10.31359/2311-4894-2019-27-3-90
Дайнеко Д.В., Шелудько E.I. Проведення дофорсайтних досліджень: організаційний аспект. Український соціум. 2021. № 2 (77). С. 26–42. https://doi.org/10.15407/socium2021.02.026
Кваша Т. Форсайт-дослідження як складник стратегічного планування. Університетські наукові записки. 2022. № 1-2 (85-86), С. 184-194 https://doi.org/10.37491/UNZ.85-86.15
Кукоба В.П., Тимошенко О.А. Основні методи форсайт-візіонерства для розвитку підприємств. Економіка та суспільство. 2024. № 62. https://doi.org/10.32782/2524-0072/2024-62-177
Проданова Л. В. Технології форсайту в сучасних економічних дослідженнях. Збірник наукових праць Черкаського державного технологічного університету. Серія: Економічні науки. 2021. № 60. С. 93 – 107. https://doi.org/10.24025/2306-4420.1.60.2021.228575
Patrick van der Duin, Paul Trott, Giacomo Marzi Tomorrow is already here: Exploring how corporate foresight can contribute to ambidexterity. Strategic Change. 2024. Vol. 33. No. 3. P. 187–200. https://doi.org/10.1002/jsc.2574
Christian Lautenschlager, Nektarios Tzempelikos Towards an integration of corporate foresight in key account management. Industrial Marketing Management. 2024. Vol. 120. P. 90–99. https://doi.org/10.1016/j.indmarman.2024.05.009
Jörg M. Delhaes, Ana C.L. Vieira, Mónica D. Oliveira Natural language processing for participatory corporate foresight: The participant input analyzer for identifying biases and fallacies. Technological Forecasting and Social Change. 2024. Vol. 209. Art.no. 123652. https://doi.org/10.1016/j.techfore.2024.123652
Xiao Zeng, Nuttawut Rojniruttikul The Impact of the Forward-Looking Strategy on the Sustainable Development of Enterprises Under the Background of Digital Economy – Based on Dynamic Regulation. Sustainability (Switzerland). 2025. Vol. 17. No. 1. Art.no. 272. https://doi.org/10.3390/su17010272
Jan Oliver Schwarz, Theresa Constanze Schropp, Bernhard Wach, Fabian Buder Do internal foresight activities add value to decision-making? Insights from an empirical investigation. 2025. Futures. Vol. 166. Art.no. 103548. https://doi.org/10.1016/j.futures.2025.103548
Ястремська О. О. Формування стратегій життєдіяльності підприємств з урахуванням особливостей моделі економіки вражень. Соціальний розвиток: економіко-правові проблеми. 2025. № 3. https://doi.org/10.70651/3083-6018/2025.3.10
Saritas O. Systems Thinking for Foresight, Unpublished Ph.D. Thesis. PREST. University of Manchester. 2006.
Квітка С.А. Форсайт як технологія проектування майбутнього: новітні механізми взаємодії публічної влади, бізнесу та громадянського суспільства. Аспекти публічного управління. 2016. № 8 (34). С. 5–15. https://doi.org/10.15421/151635
Weiss Joshua N. The Book of Real-World Negotiations: Successful Strategies From Business Government and Daily Life. New Jersey : John Wiley and Sons. 2020. 304 p.
Senapathi M., Drury-Grogan M.L. Effectiveness of agile practices in globally distributed software development: An empirical study. Journal of Systems and Software. 2021. 178. P. 110960. https://doi.org/10.1016/j.jss.2021.110960
After VUCA, the transformation to a BANI world. Available at: https://llyc.global/en/ideas/after-vuca-the-transformation-to-a-bani-world/ (accessed: 23.04.2025)
Ostrikova T. Shist modelei rozvytku ekonomiky pislia pandemii koronavirusu ta potentsial yikh rozvytku [Six models of economic development after the coronavirus pandemic and their development potential]. Ekonomichna pravda. 2020.26.08. Available at: https://www.epravda.com.ua/columns/2020/08/26/664360 (accessed: 23.04.2025)
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money / B. Joseph Pine II and James H. Gilmore. rev. ed. Boston : Harvard Business Review Press. 2020. 368 p.
Dadkhah S., Bayat R., Fazli S. (2018). Corporate foresight: developing a process model. Eur J Futures Res 6. 18. DOI: https://doi.org/10.1186/s40309-018-0147-7
Popper, R., Keenan, M., Miles, I., Butter, M., Sainz, G. Global Mapping Report 2007. European Foresight Monitoring Network report to the EC. URL: www.efmn.eu
Fedulova L. I. (2008). Forsait: suchasna metodolohiia tekhnolohichnoho prohnozuvannia [Foresight: a modern methodology for technological forecasting]. Ekonomika i prohnozuvannia. № 3. S. 106–120.
Forsait v Ukraini: Pryznachennia forsaitu [Foresight in Ukraine: The purpose of foresight]. Available at: http://www.uintei.kiev.ua/page/pryznachennya-forsaytu (accessed: 20.04.2024)
Dunda S. P., Kovtun O. S. (2017). Tekhnolohiia forsait yak instrument stratehichnoho menedzhmentu [Foresight Technology as a Strategic Management Tool]. Molodyi vchenyi. № 12 (52). S. 612–616.
Popper R. Methodology Common Foresight Practices &Tools. International Hadbook of Foresight and Science Policy : Theory and Practice. Edward Elga. 2007.
Shevchenko L. S. (2019). Stratehichnyi forsait: upravlinnia maibutnim [Strategic Foresight: Managing the Future]. Pravo ta innovatsii. № 3 (27). S. 90–97. DOI: https://doi.org/10.31359/2311-4894-2019-27-3-90
Daineko D. V., Sheludko E. I. (2021). Provedennia doforsaitnykh doslidzhen: orhanizatsiinyi aspekt [Conducting pre-foresight research: organizational aspect]. Ukrainskyi sotsium. № 2 (77). S. 26–42. DOI: https://doi.org/10.15407/socium2021.02.026
Kvasha T. (2022). Forsait-doslidzhennia yak skladnyk stratehichnoho planuvannia [Foresight research as a component of strategic planning]. Universytetski naukovi zapysky. № 1-2 (85-86). S. 184-194. DOI: https://doi.org/10.37491/UNZ.85-86.15
Kukoba V. P., Tymoshenko O. A. (2024). Osnovni metody forsait-vizionerstva dlia rozvytku pidpryiemstv [The main methods of foresight visionary for the development of enterprises]. Ekonomika ta suspilstvo. № 62. DOI: https://doi.org/10.32782/2524-0072/2024-62-177
Prodanova L. V. (2021). Tekhnolohii forsaitu v suchasnykh ekonomichnykh doslidzhenniakh [Foresight technologies in modern economic research]. Zbirnyk naukovykh prats Cherkaskoho derzhavnoho tekhnolohichnoho universytetu. Seriia: Ekonomichni nauky. № 60. S. 93–107. https://doi.org/10.24025/2306-4420.1.60.2021.228575
Patrick van der Duin, Paul Trott, Giacomo Marzi Tomorrow is already here: Exploring how corporate foresight can contribute to ambidexterity. Strategic Change. 2024. Vol. 33. No. 3. P. 187–200. DOI: https://doi.org/10.1002/jsc.2574
Christian Lautenschlager, Nektarios Tzempelikos (2024). Towards an integration of corporate foresight in key account management. Industrial Marketing Management. Vol. 120. P. 90–99. DOI: https://doi.org/10.1016/j.indmarman.2024.05.009
Jörg M. Delhaes, Ana C.L. Vieira, Mónica D. Oliveira (2024). Natural language processing for participatory corporate foresight: The participant input analyzer for identifying biases and fallacies. Technological Forecasting and Social Change. Vol. 209. Art.no. 123652. DOI: https://doi.org/10.1016/j.techfore.2024.123652
Xiao Zeng, Nuttawut Rojniruttikul (2025). The Impact of the Forward-Looking Strategy on the Sustainable Development of Enterprises Under the Background of Digital Economy – Based on Dynamic Regulation. Sustainability (Switzerland). Vol. 17. No. 1. Art. 272. DOI: https://doi.org/10.3390/su17010272
Jan Oliver Schwarz, Theresa Constanze Schropp, Bernhard Wach, Fabian Buder (2025). Do internal foresight activities add value to decision-making? Insights from an empirical investigation. Futures. Vol. 166. Art.no. 103548. DOI: https://doi.org/10.1016/j.futures.2025.103548
Yastremska O. O. (2025). Formuvannia stratehii zhyttiediialnosti pidpryiemstv z urakhuvanniam osoblyvostei modeli ekonomiky vrazhen [Formation of business strategies taking into account the peculiarities of the impression economy model]. Sotsialnyi rozvytok: ekonomiko-pravovi problemy. № 3. DOI: https://doi.org/10.70651/3083-6018/2025.3.10
Saritas O. (2006). Systems Thinking for Foresight, Unpublished Ph.D. Thesis. PREST. University of Manchester.
Kvitka S. A. (2016). Forsait yak tekhnolohiia proektuvannia maibutnoho: novitni mekhanizmy vzaiemodii publichnoi vlady, biznesu ta hromadianskoho suspilstva [Foresight as a technology for designing the future: new mechanisms for interaction between public authorities, business and civil society]. Aspekty publichnoho upravlinnia. № 8 (34). S. 5–15. DOI: https://doi.org/10.15421/151635
Weiss Joshua N. (2020). The Book of Real-World Negotiations: Successful Strategies From Business Government and Daily Life. New Jersey : John Wiley and Sons. 304 p.
Senapathi M., Drury-Grogan M.L. (2021). Effectiveness of agile practices in globally distributed software development: An empirical study. Journal of Systems and Software. 178. P. 110960. DOI: https://doi.org/10.1016/j.jss.2021.110960
This work is licensed under a Creative Commons Attribution 4.0 International License.
