ЦИФРОВА ТРАНСФОРМАЦІЯ УПРАВЛІННЯ ПЕРСОНАЛОМ: ПЕРСПЕКТИВИ ТА ВИКЛИКИ ДЛЯ ПІДПРИЄМНИЦЬКИХ СТРУКТУР

Taras Vorobets; Marko Mokhnatskyi

doi:10.32782/2524-0072/2025-73-71

Taras Vorobets Higher Educational Institution "King Danylo University" https://orcid.org/0000-0003-1759-0150
Marko Mokhnatskyi Higher Educational Institution "King Danylo University" https://orcid.org/0009-0002-9658-4049

DOI: https://doi.org/10.32782/2524-0072/2025-73-71

Keywords: digital transformation, personnel management, innovative, solutions, development management, digital economy, digital technologies

Abstract

The article examines the digital transformation of human resources management as a critical factor in increasing the efficiency of business structures. Its main directions, their opportunities and challenges that companies face in modern conditions are considered. The impact of new technologies on key management functions, in particular on the processes of hiring, internal mobility, firing employees and workforce management, is analyzed. Particular attention is paid to the benefits of digital transformation, such as increasing productivity, optimizing HR processes, reducing the burden on management and improving the adaptability of companies in a competitive business environment. However, it emphasizes the existing difficulties, including the need for significant financial investments, cybersecurity risks, resistance to change among employees and a shortage of specialists. Also examined the influence of the martial law on the labor market and personnel management in Ukraine, and analysis of the main challenges faced by enterprises in the context of this crisis was carried out. The consequences of such critical problems for business as: staff turnover, structural inequality of personnel, limited opportunities for professional development, and high levels of psychological stress are described and analyzed. The results of the study confirm that digital transformation of HR is not just a technological trend, but a necessary condition for the adaptation of enterprises to modern market realities. It allows to increase the competitiveness of companies, to ensure their stability and resilience in periods of economic and social changes. For the successful implementation of digital HR tools, a strategic approach is required, which includes: investments in digital technologies (cloud platforms, analytical systems, automated HRM solutions), development of digital competencies among HR specialists and employees, integration of data analytics into the process of making management decisions. Thus, the digital transformation of human resources management opens up new opportunities for enterprises, allowing them not only to adapt to changes, but also to effectively use technology to develop human capital and optimize business processes.

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