PROMOTION OF BIG DATA: CREATING COMPETITIVE ADVANTAGES IN MUCH AREAS OF BUSINESS
Abstract
The article is devoted to the current issues of using big data in various industries. It examines how big data affects the formation of marketing strategies, and also provides numerous examples of how big data can be used to create competitive advantages. The criteria for classifying data as Big Data are analyzed and systematized. It is found that one of the most significant directions of the last decade in this area is the implementation of Big Data in marketing. The ability to collect, analyze and interpret large volumes of data allows marketers to create more accurate and personalized offers adapted to the specific needs of the target audience. With advanced analytics tools and machine learning algorithms, companies can extract valuable information from big data, which helps them apply more effective strategies and make effective decisions. Big data marketing software allows organizations to conduct detailed analysis of consumer behavior, predict market trends, optimize customer service business processes, and significantly improve product quality. In which industries is big data used? Answering this question, it is worth noting that the use of big data covers wide areas of business, and each company derives its own benefits from this technology. Processing big data for marketing purposes is far from a simple process, where one analyst cannot cope. In many ways, the procedure depends on what conclusions the company seeks to obtain for making its decisions. In addition, in order for the enterprise to be able to quickly respond to changes in the market, consumer preferences or other factors, it is important to ensure data processing and analysis in real time. It is proven that in the conditions of digital transformation of business, Big Data analysis provides accurate data that allows you to significantly improve the business performance of advertising campaigns, new product launches and much more. Overall, the implementation of big data technologies in marketing provides companies with significant benefits, allowing them to improve strategies and increase the overall effectiveness of interactions with customers. Processing and analyzing huge amounts of information has significant potential and can become the key to successful business in today's competitive world.
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