CONCEPTUAL PRINCIPLES OF BUILDING THE ORGANIZATIONAL AND ECONOMIC MECHANISM FOR ENSURING THE PROFITABILITY OF ENTERPRISES IN THE FIELD OF INFORMATION TECHNOLOGIES AND MEDIA
Abstract
In today’s market economy, IT and media enterprises face major challenges in maintaining stable profitability. Rapid technological changes, continuous innovation, and intense competition create complex conditions that require adaptive financial strategies. This article explores the conceptual foundations of an organizational and economic mechanism aimed at enhancing profitability in these sectors. The study examines profit as a key financial indicator of enterprise efficiency, emphasizing challenges in sustaining profitability amid market volatility. Key factors include strategic resource management, technological adaptation, innovative marketing, and modern management practices. A strong focus is placed on developing an integrated mechanism that combines management, financial, marketing, and innovation components. The article highlights strategies for ensuring long-term profitability, such as optimizing business processes, allocating resources efficiently, and adopting advanced management techniques. The study also explores methodologies for assessing profitability, incorporating advanced financial analysis tools and performance indicators to objectively evaluate financial efficiency. A framework for monitoring and analyzing profitability metrics is proposed, enabling enterprises to swiftly respond to market fluctuations and refine strategic approaches. Additionally, the article provides practical recommendations for implementing the proposed mechanism in business operations. These include integrating innovative technologies, enhancing workforce skills, developing risk management strategies, and optimizing resource utilization. Particular attention is given to fostering strategic partnerships and leveraging digital marketing tools to expand customer bases and strengthen competitive advantages. The findings of this research offer valuable insights for both IT and media enterprise managers and academic researchers investigating financial performance and profitability strategies. By applying the proposed organizational and economic mechanism, businesses can achieve sustainable growth and resilience in an increasingly competitive and rapidly evolving market landscape.
References
Аранчій В.І., Томілін О.О., Дорогань-Писаренко Л.О. Фінансовий менеджмент: навч. посібник. РВВ ПДАУ. 2021. 300 с.
Павлюк, І. О. (2020). Управління прибутком підприємств в умовах сьогодення. Вісник Хмельницького національного університету, 1(2), 47-55.
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2017). Achieving digital maturity: Adapting your company to a changing world. MIT Sloan Management Review and Deloitte University Press. https://www.sloanreview.mit.edu (дата звернення: 10.01.2025)
Schilling, M. A., & Shankar, R. (2019). Strategic management of technological innovation (6th ed.). McGraw-Hill Education. 388 p.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors (27th ed.). Free Press. 396 p.
PwC. (2023). Global Entertainment and Media Outlook 2023–2027. Retrieved from https://www.pwc.com (дата звернення: 17.01.2025)
Brealey, R. A., Myers, S. C., & Allen, F. (2019). Principles of corporate finance (13th ed.). McGraw-Hill Education. 960 p.
World Intellectual Property Organization. (2022). World Intellectual Property Report: The Direction of Innovation. Retrieved from https://www.wipo.int (дата звернення: 22.01.2025)
Воронкова Т. Є., Безпалько Н. Ю. Шляхи підвищення прибутковості підприємства в умовах нестабільного середовища . Інвестиції: практика та досвід. 2016. № 19. С. 42–44.
Чернікова, Н., Долгов, С., & Бондаренко, Д. (2023). Удосконалення корпоративної культури вітчизняних підприємств в умовах динамічного бізнес-середовища. Економіка та суспільство, (56). https://doi.org/10.32782/2524-0072/2023-56-44 (дата звернення: 22.01.2025)
Малюта Л.Я. Стратегічне управління інноваційним розвитком підприємства : навчальний посібник / Л.Я.Малюта. – Тернопіль: ФОП Паляниця В.А., 2016. – 232 с.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education. 136 p.
Brigham, E. F., & Ehrhardt, M. C. (2013). Financial management: Theory & practice (14th ed.). Cengage Learning. pp. 503-565.
Messer, R. (2020). Financial modeling for decision making: Using MS-Excel in accounting and finance. Bingley, U.K.: Emerald Publishing Limited. 360 p.
Aranchii V. I., Tomilin O. O., Dorohan-Pysarenko L. O. (2021) Finansovyi menedzhment: navch. posibnyk [Financial management: textbook]. RVV PDAU, 300 p. (in Ukrainian)
Pavliuk I. O. (2020) Upravlinnia prybutkom pidpryiemstv v umovakh sohodennia [Profit management of enterprises in today's conditions]. Visnyk Khmelnytskoho natsionalnoho universytetu – Bulletin of Khmelnytskyi National University, 1(2), pp. 47–55.
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2017). Achieving digital maturity: Adapting your company to a changing world. MIT Sloan Management Review and Deloitte University Press. https://www.sloanreview.mit.edu (accessed January 10, 2025)
Schilling, M. A., & Shankar, R. (2019). Strategic management of technological innovation (6th ed.). McGraw-Hill Education. 388 p.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors (27th ed.). Free Press. 396 p.
PwC. (2023). Global Entertainment and Media Outlook 2023–2027. Retrieved from https://www.pwc.com (accessed January 17, 2025)
Brealey, R. A., Myers, S. C., & Allen, F. (2019). Principles of corporate finance (13th ed.). McGraw-Hill Education. 960 p.
World Intellectual Property Organization. (2022). World Intellectual Property Report: The Direction of Innovation. Retrieved from https://www.wipo.int (accessed January 22, 2025)
Voronkova T. Ye., Bezpalko N. Yu. (2016) Shliakhy pidvyshchennia prybutkovosti pidpryiemstva v umovakh nestabilnoho seredovyshcha [Ways to increase enterprise profitability in an unstable environment]. Investytsii: praktyka ta dosvid – Investments: Practice and Experience, No. 19, pp. 42–44.
Chernikova N., Dolhov S., Bondarenko D. (2023) Udoskonalennia korporatyvnoi kultury vitchyznianykh pidpryiemstv v umovakh dynamichnoho biznes-seredovyshcha [Improving corporate culture of domestic enterprises in a dynamic business environment]. Ekonomika ta suspilstvo – Economy and Society, No. 56. Available at: https://doi.org/10.32782/2524-0072/2023-56-44 (accessed January 22, 2025)
Maliuta L. Ya. (2016) Stratehichne upravlinnia innovatsiinym rozvytkom pidpryiemstva: navch. posibnyk [Strategic management of enterprise innovative development: textbook]. Ternopil: FOP Palyanytsia V. A., 232 p. (in Ukrainian)
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education. 136 p.
Brigham, E. F., & Ehrhardt, M. C. (2013). Financial management: Theory & practice (14th ed.). Cengage Learning. pp. 503-565.
Messer, R. (2020). Financial modeling for decision making: Using MS-Excel in accounting and finance. Bingley, U.K.: Emerald Publishing Limited. 360 p.
This work is licensed under a Creative Commons Attribution 4.0 International License.
