MANAGEMENT IN THE DIGITAL AGE: INTEGRATION OF SOCIAL AND FISCAL MANAGEMENT

Abstract

The purpose of this article is to substantiate the need to integrate social and fiscal management in the digital era. Development of theoretical and methodological approaches and practical recommendations for the effective use of digital technologies to increase transparency, accountability and sustainability of management processes. The current stage of development of society is characterized by the rapid digitalization of all spheres of life, which significantly affects management activities in both the state and corporate sectors. Traditional approaches to management are undergoing significant changes, as digital technologies create new opportunities for decision-making, increasing management efficiency and ensuring transparency of organizational processes. Along with this, new challenges are emerging, in particular the need to harmonize social and financial and economic priorities, which requires the integration of social and fiscal management. The article examines the impact of digital technologies on management decision-making, in particular in terms of socially responsible business, optimization of tax strategies and the formation of transparent financial policy. The role of big data, artificial intelligence and blockchain technologies in ensuring management efficiency was analyzed and the importance of digital platforms in ensuring transparency and accountability of management processes was revealed. Practical cases of using digital solutions to strengthen interaction between the public sector, business and civil society were considered. As a result of the study, recommendations were formulated for the effective integration of social and fiscal management in the digital era. Models and mechanisms were proposed that contribute to the harmonization of social initiatives and financial strategies, ensuring the long-term sustainability of organizations and the development of society as a whole. The introduction of digital tools into social and fiscal management will contribute to the creation of an effective, transparent and accountable governance system that will meet the challenges of the modern world. A promising area of research in this area is the development of adaptive digital governance models that take into account industry and national characteristics.